Vice President – MENA Marketing - Salary negotiable + bonus + benefits - UAE

Job Title:     Vice President – MENA Marketing

Salary:         Negotiable + Bonus & Benefits

Location:    United Arab Emirates - UAE

General Purpose 

• The Vice President of Casino Marketing – MENA is a senior executive position responsible for steering the casino’s strategic marketing efforts to attract, engage, and expand a high-value clientele from major MENA markets, including the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Egypt, and Morocco.

• This leader must demonstrate a sophisticated understanding of regional cultures, languages, gaming preferences, and business practices.

• The VP is charged with cultivating VIP relationships, ensuring luxury experiences, managing regional teams, and executing targeted growth strategies.

 Essential Duties & Tasks: 

 Strategic Planning & Leadership

• Develop and implement targeted marketing strategies to increase market share within key MENA regions

• Identify emerging markets, evolving trends, and shifting consumer behaviours in the regional gaming and luxury hospitality sectors

• Lead cross-border marketing campaigns and build high-impact partnerships across the MENA region

 VIP Player Development

• Establish and nurture relationships with high-net-worth individuals, gaming agents, and regional influencers

• Oversee personalized services and incentives for VIP guests, including bespoke travel, premium lodging, and exclusive event access

• Ensure all guest interactions are culturally attuned and reflect the highest standards of luxury hospitality

 Regional Team Management

• Recruit, train, and manage marketing teams and casino hosts based in key MENA cities (e.g., Dubai, Riyadh, Doha, Cairo)

• Define and enforce KPIs, performance benchmarks, and compliance protocols to ensure operational excellence

 Market Penetration & Expansion

• Organize promotional roadshows, brand activations, and partnership events across MENA markets

• Represent the casino brand at regional gaming expos, tourism boards, and hospitality summits

• Collaborate with the global marketing teams to align strategies and share best practices

 Revenue & Budget Management

• Drive revenue growth by optimizing player acquisition and retention strategies tailored to MENA markets

• Develop and manage large-scale marketing budgets, ensuring alignment with ROI objectives

 Compliance & Risk Management

• Ensure all marketing initiatives adhere to regional gaming laws, AML regulations, and internal company standards

• Oversee data privacy and cross-border communication policies to mitigate legal and reputational risks

 Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred)

• At least 10 years of casino or luxury hospitality marketing experience, including a minimum of 5 years in a senior leadership role focused on MENA markets

• Fluency in Arabic and English is highly desirable

• Proven expertise in VIP marketing, relationship management, and high-level customer service delivery

• Deep familiarity with MENA cultural norms, gaming preferences, and business etiquette

• Exceptional leadership, negotiation, and strategic planning abilities

• Flexible and willing to travel extensively throughout the MENA region and internationally as needed

 Attributes

• Background in major regional hospitality or gaming hubs such as Dubai, Abu Dhabi, Riyadh, Doha, or Cairo

• Established network of VIP players and luxury lifestyle contacts in the MENA region

• Strong analytical mindset and a track record of data-driven decision-making

• Experience in luxury brand or high-end hospitality marketing considered an asset

 TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM

Vice President, Casino Marketing Domestic (UAE) - Salary negotiable + benefits + bonus - UAE

Job Title:                    Vice President – Casino Marketing Domestic (UAE)

Salary:                        Negotiable + Benefits & Bonus

Location:                   UAE – United Arab Emirates

General Purpose 

• The Vice President of Casino Marketing – Domestic (UAE) is a senior executive position responsible for leading the casino’s strategic marketing initiatives to attract, engage, and retain high-value clientele from across the UAE.

• This leader must possess a deep understanding of the local market, cultural nuances, luxury hospitality expectations, and gaming preferences.

• The VP will oversee VIP relationship management, team leadership, and the execution of innovative marketing strategies that resonate with domestic audiences.

Essential Duties & Tasks: 

Strategic Planning & Leadership

• Develop and execute targeted marketing strategies to grow market share within the UAE

• Monitor local market trends, consumer behaviour, and competitive dynamics to inform strategy

• Lead cross-functional initiatives to enhance brand visibility and guest engagement

VIP Player Development

• Build and maintain relationships with high-net-worth individuals, influencers, and key domestic stakeholders

• Oversee personalized services and incentives for VIP guests, including bespoke travel arrangements, luxury accommodations, and exclusive event access

• Ensure culturally attuned and seamless guest experiences that reflect the highest standards of hospitality

Team Management

• Recruit, train, and manage a high-performing domestic marketing and casino host team (UAE market)

• Set and monitor KPIs, performance benchmarks, and service standards to ensure excellence

• Foster a culture of innovation, accountability, and guest-centric service

Market Penetration & Expansion

• Organize promotional events, brand activations, and strategic partnerships within the UAE

• Represent the resort at domestic tourism forums, hospitality summits, and luxury lifestyle expos

• Collaborate with local influencers, media, and luxury brands to amplify reach and reputation

Revenue & Budget Management

• Drive revenue growth through effective player acquisition and retention strategies

• Manage marketing budgets with a focus on ROI and long-term value creation

Compliance & Risk Management

• Ensure all marketing activities comply with UAE gaming regulations, AML standards, and internal policies

• Oversee data privacy and communication protocols to safeguard guest information and brand integrity

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred)

• Minimum 10 years of experience in casino or luxury hospitality marketing, with at least 5 years in a senior leadership role

• Proven success in VIP marketing, relationship management, and high-end customer service

• Strong understanding of UAE cultural norms, luxury market dynamics, and business etiquette

• Exceptional leadership, negotiation, and strategic planning skills

• Fluent in English; Arabic language proficiency is highly desirable

• Willingness to travel within the UAE and represent the brand at key domestic events

Attributes

• Established network of VIP clients and luxury lifestyle contacts within the UAE

• Experience in high-end hospitality, luxury brand marketing, or premium entertainment sectors

• Strong analytical mindset and a track record of data-driven decision-making

• Passion for delivering world-class guest experiences and building iconic brands

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM

Vice President, ROW Marketing - Salary negotiable + benefits + bonus - UAE

Job Title: Vice President – ROW Marketing

Salary: Negotiable + Benefits + Bonus

Location: UAE - United Arab Emirates

General Purpose

• The Vice President of Casino Marketing – ROW is a senior executive position responsible for steering the casino’s strategic marketing efforts to attract, engage, and expand a high-value clientele from key global regions including Europe, North America, Latin America, Oceania, and Sub-Saharan Africa.

• This leader must demonstrate a sophisticated understanding of international cultures, gaming preferences, and luxury hospitality standards.

• The VP will oversee VIP relationship management, team leadership, and the execution of innovative marketing strategies across multiple continents.

Essential Duties & Tasks:

Strategic Planning & Leadership

• Develop and implement targeted marketing strategies to grow market share across ROW regions

• Monitor global market trends, consumer behaviour, and competitive dynamics to inform strategy

• Lead cross-border marketing campaigns and build high-impact partnerships with international stakeholders

VIP Player Development

• Build and maintain relationships with high-net-worth individuals, gaming agents, and luxury travel partners

• Oversee personalized services and incentives for VIP guests, including bespoke travel arrangements, premium accommodations, and exclusive event access

• Ensure culturally attuned and seamless guest experiences that reflect the highest standards of hospitality

International Team Management

• Recruit, train, and manage marketing teams and casino hosts based in key ROW cities (e.g., London, Paris, New York, São Paulo, Sydney)

• Set and monitor KPIs, performance benchmarks, and service standards to ensure excellence Market Penetration & Expansion

• Organize promotional events, brand activations, and strategic partnerships across ROW markets

• Represent the resort at global gaming expos, tourism forums, and luxury lifestyle summits

• Collaborate with the global marketing teams to align strategies and share best practices

Revenue & Budget Management

• Drive revenue growth through effective player acquisition and retention strategies tailored to ROW markets

• Manage marketing budgets with a focus on ROI and long-term value creation

  Compliance & Risk Management

• Ensure all marketing activities comply with international gaming regulations, AML standards, and internal policies

• Oversee data privacy and communication protocols to safeguard guest information and brand integrity

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred)

• Minimum 10 years of experience in casino or luxury hospitality marketing, with at least 5 years in a senior leadership role focused on international markets

• Fluency in English; additional European or global languages are highly desirable

• Proven success in VIP marketing, relationship management, and high-end customer service

• Strong understanding of global cultural norms, luxury market dynamics, and business etiquette

• Exceptional leadership, negotiation, and strategic planning skills

• Willingness to travel extensively across ROW regions and represent the brand internationally

Attributes

• Background in major international hospitality or gaming hubs such as Las Vegas, London, Monte Carlo, or Sydney

• Established network of VIP clients and luxury lifestyle contacts across ROW markets

• Strong analytical mindset and a track record of data-driven decision-making

• Experience in luxury brand or high-end hospitality marketing considered an asset

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM

Vice President of Casino Marketing - Asian and Far East market - Salary negotiable + benefits + bonus - UAE

Job Title:  Vice President of Casino Marketing — Asian and Far East Market

Salary:     Negotiable + Benefits & Bonus

Location: UAE (United Arab Emirates)

Executive Role Summary & Requirements

• We are seeking a culturally attuned and results-driven Vice President, Asian Marketing to lead strategic marketing efforts targeting high-value guests from key Asian markets.

• This executive will be responsible for cultivating relationships, driving visitation, and delivering exceptional VIP experiences tailored to the preferences of Asian clientele.

 Role Overview

• The Vice President of Casino Marketing for the Asian and Far East Market is a senior executive position responsible for steering the casino’s strategic marketing efforts to attract, engage, and expand a high-value clientele from major Asian regions, including China, Singapore, Japan, South Korea, and Southeast Asia.

• This leader must demonstrate a sophisticated understanding of Asian cultures, languages, gaming preferences, and international business practices.

• The VP is charged with both cultivating VIP relationships and ensuring luxury experiences, as well as managing diverse international teams and executing targeted growth strategies.

Key Responsibilities

Strategic Planning & Leadership

• Develop and implement targeted marketing strategies to increase market share within key Asian and Far East regions.

• Identify and react to emerging markets, evolving trends, and shifting consumer behaviours in Asian gaming sectors.

• Spearhead cross-border marketing campaigns and build high-impact partnerships across international markets.

 VIP Player Development

• Establish and nurture relationships with high-net-worth individuals, gaming agents, and junket operators.

• Oversee the provision of personalized services and incentives for VIP guests, such as customized travel, premium lodging, and exclusive event access.

• Ensure all guest interactions are seamless and culturally attuned, guaranteeing an exceptional luxury experience for the Asian premium clientele.

International Team Management

• Recruit, train, and manage international marketing teams and casino hosts situated in regional hubs (e.g. Macau, Hong Kong, Seoul, Tokyo).

• Define and enforce KPIs, performance benchmarks, and compliance protocols to ensure operational excellence and integrity.

 Market Penetration & Expansion

• Organize and coordinate promotional roadshows, brand activations, and partnership events across Asian markets.

• Represent the casino brand at global gaming expos, tourism boards, and hospitality summits to bolster market presence.

• Partner with Macao and Premium Marketing teams to align strategies and share best practices.

Revenue & Budget Management

• Drive revenue growth by optimizing player acquisition and retention strategies tailored to Asian markets.

• Develop and manage large-scale marketing budgets, ensuring alignment with return-on-investment objectives.

Compliance & Risk Management

• Ensure all marketing initiatives adhere to diverse regional gaming laws, anti-money laundering (AML) regulations, and internal company standards.

• Oversee data privacy and cross-border communication policies to mitigate legal and reputational risks.

 Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).

• At least 10 years of casino marketing experience, including a minimum of 5 years in a senior leadership role focused on Asian markets.

• Fluency in Mandarin, Cantonese, or other major Asian languages is highly desirable.

• Proven expertise in VIP marketing, junket partnerships, and high-level customer service delivery.

• Deep familiarity with Asian cultural norms, gaming preferences, and business etiquette.

• Exceptional leadership, negotiation, and strategic planning abilities.

• Flexible and willing to travel extensively throughout Asia and internationally as needed.

 Preferred Attributes

• Background in major gaming hubs such as Macau, Manila, Singapore, or Las Vegas.

• Established network of VIP players and junket contacts.

• Strong analytical mindset and a track record of data-driven decision-making.

• Experience in luxury brand or high-end hospitality marketing considered an asset.

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM

Manager - Casino CRM - salary negotiable + bonus + benefits - UAE

Job Title:                     Manager - Casino CRM

Salary:                        Negotiable + Bonus & Benefits

Location:                   UAE

Job Summary:

• The Manager Casino CRM is a leadership role responsible for overseeing the development, implementation, and optimization of the casino's Customer Relationship Management (CRM) strategies.

• This role is crucial for driving customer engagement, loyalty, Host productivity, and revenue growth through Player engagement and retention, personalized customer experiences, and strategic partnerships.

• The Manager will work with the Casino Marketing leadership team and other departments to ensure the casino's CRM efforts align with overall business objectives.

Key Responsibilities:

CRM Strategy Development:

• Develop and execute a comprehensive CRM strategy to enhance customer acquisition, retention, and lifetime value.

• Use the CRM analytics to identify customer behaviour trends and tailor personalised engagement strategies.

• Monitor industry trends and competitor activities to ensure the casino's CRM strategies remain innovative and effective.

 Data Analysis & Insights:

• Oversee the collection, analysis, and interpretation of customer data to identify trends, preferences, and behaviours.

• Utilize data analytics tools to generate actionable insights that inform Casino Marketing strategies and decision-making.

• Implement techniques to optimize utilization by the Host team and effectiveness of the tool in driving Host productivity and customer engagement.

• Optimize touchpoints across the player journey, ensuring a seamless experience from registration to retention.

 Customer Engagement & Loyalty Programs:

• Develop personalized communication strategies, including email marketing, SMS, and direct mail, to enhance customer engagement.

• Monitor and evaluate the effectiveness of loyalty programs and marketing campaigns, making adjustments as needed.

Team Leadership & Development:

• Foster a culture of collaboration, innovation, and continuous improvement.

• Set clear performance goals and provide regular feedback to team members.

• Ensure the team has the necessary tools, resources, and training to succeed.

Cross-Functional Collaboration:

• Work closely with the marketing, operations, IT, and finance teams to align CRM initiatives with broader business goals.

• Collaborate with the IT department to ensure the CRM system is integrated with other casino systems and databases.

• Partner with the operations team to enhance the customer experience on the casino floor and other touchpoints.

Budget Management:

• Develop and manage the CRM budget, ensuring efficient allocation of resources to maximize ROI.

• Monitor and report on the effectiveness of the CRM tool, the utilization of it by the Hosts and other Casino Marketing users, and opportunities to improve performance and usefulness of the tool.

Compliance & Risk Management:

• Ensure all CRM activities comply with relevant regulations, including data privacy laws and gaming industry standards.

• Identify and mitigate risks associated with CRM strategies and customer data management.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, Data Science, or a related field; Master’s degree preferred.

• Minimum of 5 years of experience in CRM, marketing, or a related field. Previous leadership role a plus.

• Proven record of developing and executing successful CRM strategies in the gaming or hospitality industry.

• Strong analytical skills with experience in data analysis, segmentation, and predictive modelling.

• Proficiency in CRM software (e.g., Salesforce, Microsoft Dynamics) and data analytics tools (e.g., Tableau, Power BI).

• Excellent leadership, communication, and interpersonal skills.

• Ability to think strategically and translate insights into actionable plans.

• Knowledge of data privacy regulations and compliance requirements.

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM