The Head of Online Casino is responsible for the successful launch, commercial development and day-to-day management of the company's iGaming business in Czechia. The role owns the iGaming P&L, product and customer proposition, and ensures that online gaming is fully integrated with the company's existing land-based casino operations. Working closely with the COO, Board, and the Group's marketing, compliance, finance, IT and casino operations teams, as well as the chosen iGaming platform, the Head of Online Casino will develop an omnichannel business based on a "One Customer Relationship", integrated player accounts, CRM and loyalty. The role will focus initially on launching and optimizing the online casino product in Czechia, developing existing customers into profitable omnichannel customers, and subsequently scaling external digital acquisition while protecting overall Group profitability. The role will also contribute to preparing the iGaming business for potential future expansion into other regulated markets, subject to Group strategy and local licensing requirements.
Own the launch and ongoing commercial operation of the company's iGaming business in Czechia, from implementation and regulatory readiness through launch, optimization and growth.
Manage the iGaming P&L, annual budget and business plan, with accountability for GGR/NGR, contribution and EBITDA.
Develop and execute the iGaming strategy in close cooperation with Group management and ensure alignment with the land-based casino strategy.
Support the development of a scalable operating model and assess opportunities for future expansion into other regulated markets, subject to Group strategy, licensing and commercial viability.
Act as the principal business owner of the iGaming solution, coordinating implementation, testing, development priorities and ongoing optimization with external partners and internal teams.
Drive effective integration of land-based and online operations, including player accounts, customer data, CRM, loyalty, VIP management and reporting, with the objective of increasing total customer value.
Own the online casino product and customer experience, including game portfolio, lobby and content structure, live casino, mobile experience and product roadmap.
Manage the games content roadmap based on player demand, performance and profitability, including the use of land-based player data to identify relevant online content.
Manage commercial relationships and negotiations with online platform partner, game service providers, aggregators, payment gateways and providers and other iGaming suppliers.
Own the key iGaming performance framework and regularly report to senior management and the Board on GGR/NGR, active players, deposits, conversion, retention, ARPU, bonus cost, CAC, LTV, contribution and other agreed KPIs.
Develop the customer acquisition strategy, initially emphasizing conversion and reactivation of existing customers and subsequently scaling external digital acquisition where supported by proven customer economics.
Develop CRM, retention, loyalty and VIP strategies with particular emphasis on creating and retaining valuable omnichannel customers.
Work closely with the Head of Marketing on digital acquisition, CRM, promotions, affiliates, SEO/SEM and brand positioning, ensuring marketing spend is measured against customer lifetime value and contribution.
Monitor the impact of iGaming on the existing land-based business, including cross-channel behaviour, incremental customer value and potential cannibalisation, and recommend actions to maximize total Group contribution.
Work closely with internal compliance and legal departments to ensure compliance with Czech gambling regulation, AML/KYC, responsible gaming, RVO, advertising, data protection and other applicable requirements.
Oversee the online player journey, including registration, KYC, geolocation where required, deposits, withdrawals and customer support, and continuously reduce friction within regulatory requirements.
Coordinate with finance and compliance departments on payments, fraud prevention, bonus abuse, transaction monitoring, regulatory reporting and reconciliation.
Use the iGaming platform provider and other available data to analyze player behaviour, segmentation, game performance and profitability and implement data-driven testing and optimization.
Recruit, develop and lead the iGaming team and coordinate the extensive support resources available within the Group.
5+ years of experience in iGaming / online casino, preferably including a senior commercial, product or management role.
Demonstrable P&L ownership and strong understanding of online casino economics, including GGR/NGR, gaming taxes, supplier costs, bonuses, CAC, LTV and contribution.
Strong online casino product knowledge, including games content, live casino, CRM, player journeys, payments and digital acquisition.
Experience launching or materially scaling an iGaming operation; experience with an omnichannel land-based and online operator is highly desirable.
Experience working with certified online casino platforms in Czechia or Slovakia would be preferable.
Strong knowledge of the Czech iGaming market and regulatory environment; experience in other regulated, especially European, iGaming markets is an advantage and will support potential future international expansion.
Demonstrable experience in strategic and business planning, budgeting, forecasting and senior management reporting.
Strong commercial negotiation and supplier-management skills.
Highly motivated, commercially minded and hands-on, with strong communication, organizational, leadership and project management skills.
