General Purpose

The Vice President of Casino Marketing – ROW is a senior executive position responsible for steering the casino’s strategic marketing efforts to attract, engage, and expand a high-value clientele from key global regions including Europe, North America, Latin America, Oceania, and Sub-Saharan Africa.
This leader must demonstrate a sophisticated understanding of international cultures, gaming preferences, and luxury hospitality standards.
The VP will oversee VIP relationship management, team leadership, and the execution of innovative marketing strategies across multiple continents.

Essential Duties & Tasks:

Strategic Planning & Leadership

Develop and implement targeted marketing strategies to grow market share across ROW regions
Monitor global market trends, consumer behaviour, and competitive dynamics to inform strategy
Lead cross-border marketing campaigns and build high-impact partnerships with international stakeholders

VIP Player Development

Build and maintain relationships with high-net-worth individuals, gaming agents, and luxury travel partners
Oversee personalized services and incentives for VIP guests, including bespoke travel arrangements, premium accommodations, and exclusive event access
Ensure culturally attuned and seamless guest experiences that reflect the highest standards of hospitality

International Team Management

Recruit, train, and manage marketing teams and casino hosts based in key ROW cities (e.g., London, Paris, New York, São Paulo, Sydney)
Set and monitor KPIs, performance benchmarks, and service standards to ensure excellence Market Penetration & Expansion
Organize promotional events, brand activations, and strategic partnerships across ROW markets
Represent the resort at global gaming expos, tourism forums, and luxury lifestyle summits
Collaborate with the global marketing teams to align strategies and share best practices

Revenue & Budget Management

Drive revenue growth through effective player acquisition and retention strategies tailored to ROW markets
Manage marketing budgets with a focus on ROI and long-term value creation
Compliance & Risk Management
Ensure all marketing activities comply with international gaming regulations, AML standards, and internal policies
Oversee data privacy and communication protocols to safeguard guest information and brand integrity

Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred)
Minimum 10 years of experience in casino or luxury hospitality marketing, with at least 5 years in a senior leadership role focused on international markets
Fluency in English; additional European or global languages are highly desirable
Proven success in VIP marketing, relationship management, and high-end customer service
Strong understanding of global cultural norms, luxury market dynamics, and business etiquette
Exceptional leadership, negotiation, and strategic planning skills
Willingness to travel extensively across ROW regions and represent the brand internationally

Attributes

Background in major international hospitality or gaming hubs such as Las Vegas, London, Monte Carlo, or Sydney
Established network of VIP clients and luxury lifestyle contacts across ROW markets
Strong analytical mindset and a track record of data-driven decision-making
Experience in luxury brand or high-end hospitality marketing considered an asset

Vice President, ROW Marketing - Salary negotiable + benefits + bonus - UAE