General Purpose

The Vice President of Casino Marketing – MENA is a senior executive position responsible for steering the casino’s strategic marketing efforts to attract, engage, and expand a high-value clientele from major MENA markets, including the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Egypt, and Morocco.
This leader must demonstrate a sophisticated understanding of regional cultures, languages, gaming preferences, and business practices.
The VP is charged with cultivating VIP relationships, ensuring luxury experiences, managing regional teams, and executing targeted growth strategies.

Essential Duties & Tasks:

Strategic Planning & Leadership

Develop and implement targeted marketing strategies to increase market share within key MENA regions
Identify emerging markets, evolving trends, and shifting consumer behaviours in the regional gaming and luxury hospitality sectors
Lead cross-border marketing campaigns and build high-impact partnerships across the MENA region

VIP Player Development

Establish and nurture relationships with high-net-worth individuals, gaming agents, and regional influencers
Oversee personalized services and incentives for VIP guests, including bespoke travel, premium lodging, and exclusive event access
Ensure all guest interactions are culturally attuned and reflect the highest standards of luxury hospitality

Regional Team Management

Recruit, train, and manage marketing teams and casino hosts based in key MENA cities (e.g., Dubai, Riyadh, Doha, Cairo)
Define and enforce KPIs, performance benchmarks, and compliance protocols to ensure operational excellence

Market Penetration & Expansion

Organize promotional roadshows, brand activations, and partnership events across MENA markets
Represent the casino brand at regional gaming expos, tourism boards, and hospitality summits
Collaborate with the global marketing teams to align strategies and share best practices

Revenue & Budget Management

Drive revenue growth by optimizing player acquisition and retention strategies tailored to MENA markets
Develop and manage large-scale marketing budgets, ensuring alignment with ROI objectives

Compliance & Risk Management

Ensure all marketing initiatives adhere to regional gaming laws, AML regulations, and internal company standards
Oversee data privacy and cross-border communication policies to mitigate legal and reputational risks

Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred)
At least 10 years of casino or luxury hospitality marketing experience, including a minimum of 5 years in a senior leadership role focused on MENA markets
Fluency in Arabic and English is highly desirable
Proven expertise in VIP marketing, relationship management, and high-level customer service delivery
Deep familiarity with MENA cultural norms, gaming preferences, and business etiquette
Exceptional leadership, negotiation, and strategic planning abilities
Flexible and willing to travel extensively throughout the MENA region and internationally as needed

Attributes

Background in major regional hospitality or gaming hubs such as Dubai, Abu Dhabi, Riyadh, Doha, or Cairo
Established network of VIP players and luxury lifestyle contacts in the MENA region
Strong analytical mindset and a track record of data-driven decision-making
Experience in luxury brand or high-end hospitality marketing considered an asset

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM

Vice President – MENA Marketing - Salary negotiable + bonus + benefits - UAE