Executive Role Summary & Requirements

We are seeking a culturally attuned and results-driven Vice President, Asian Marketing to lead strategic marketing efforts targeting high-value guests from key Asian markets.
This executive will be responsible for cultivating relationships, driving visitation, and delivering exceptional VIP experiences tailored to the preferences of Asian clientele.

Role Overview

The Vice President of Casino Marketing for the Asian and Far East Market is a senior executive position responsible for steering the casino’s strategic marketing efforts to attract, engage, and expand a high-value clientele from major Asian regions, including China, Singapore, Japan, South Korea, and Southeast Asia.
This leader must demonstrate a sophisticated understanding of Asian cultures, languages, gaming preferences, and international business practices.
The VP is charged with both cultivating VIP relationships and ensuring luxury experiences, as well as managing diverse international teams and executing targeted growth strategies.

Key Responsibilities

Strategic Planning & Leadership

Develop and implement targeted marketing strategies to increase market share within key Asian and Far East regions.
Identify and react to emerging markets, evolving trends, and shifting consumer behaviours in Asian gaming sectors.
Spearhead cross-border marketing campaigns and build high-impact partnerships across international markets.

VIP Player Development

Establish and nurture relationships with high-net-worth individuals, gaming agents, and junket operators.
Oversee the provision of personalized services and incentives for VIP guests, such as customized travel, premium lodging, and exclusive event access.
Ensure all guest interactions are seamless and culturally attuned, guaranteeing an exceptional luxury experience for the Asian premium clientele.

International Team Management

Recruit, train, and manage international marketing teams and casino hosts situated in regional hubs (e.g. Macau, Hong Kong, Seoul, Tokyo).
Define and enforce KPIs, performance benchmarks, and compliance protocols to ensure operational excellence and integrity.

Market Penetration & Expansion

Organize and coordinate promotional roadshows, brand activations, and partnership events across Asian markets.
Represent the casino brand at global gaming expos, tourism boards, and hospitality summits to bolster market presence.
Partner with Macao and Premium Marketing teams to align strategies and share best practices.

Revenue & Budget Management

Drive revenue growth by optimizing player acquisition and retention strategies tailored to Asian markets.
Develop and manage large-scale marketing budgets, ensuring alignment with return-on-investment objectives.

Compliance & Risk Management

Ensure all marketing initiatives adhere to diverse regional gaming laws, anti-money laundering (AML) regulations, and internal company standards.
Oversee data privacy and cross-border communication policies to mitigate legal and reputational risks.

Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
At least 10 years of casino marketing experience, including a minimum of 5 years in a senior leadership role focused on Asian markets.
Fluency in Mandarin, Cantonese, or other major Asian languages is highly desirable.
Proven expertise in VIP marketing, junket partnerships, and high-level customer service delivery.
Deep familiarity with Asian cultural norms, gaming preferences, and business etiquette.
Exceptional leadership, negotiation, and strategic planning abilities.
Flexible and willing to travel extensively throughout Asia and internationally as needed.

Preferred Attributes

Background in major gaming hubs such as Macau, Manila, Singapore, or Las Vegas.
Established network of VIP players and junket contacts.
Strong analytical mindset and a track record of data-driven decision-making.
Experience in luxury brand or high-end hospitality marketing considered an asset.

Vice President of Casino Marketing - Asian and Far East market - Salary negotiable + benefits + bonus - UAE