Job Title:                    Vice President – Casino Marketing Domestic (UAE)

Salary:                        Negotiable + Benefits & Bonus

Location:                   UAE – United Arab Emirates

 

General Purpose 

  • The Vice President of Casino Marketing – Domestic (UAE) is a senior executive position responsible for leading the casino’s strategic marketing initiatives to attract, engage, and retain high-value clientele from across the UAE.

  • This leader must possess a deep understanding of the local market, cultural nuances, luxury hospitality expectations, and gaming preferences.

  • The VP will oversee VIP relationship management, team leadership, and the execution of innovative marketing strategies that resonate with domestic audiences.

Essential Duties & Tasks: 

Strategic Planning & Leadership

  • Develop and execute targeted marketing strategies to grow market share within the UAE

  • Monitor local market trends, consumer behaviour, and competitive dynamics to inform strategy

  • Lead cross-functional initiatives to enhance brand visibility and guest engagement

VIP Player Development

  • Build and maintain relationships with high-net-worth individuals, influencers, and key domestic stakeholders

  • Oversee personalized services and incentives for VIP guests, including bespoke travel arrangements, luxury accommodations, and exclusive event access

  • Ensure culturally attuned and seamless guest experiences that reflect the highest standards of hospitality

Team Management

  • Recruit, train, and manage a high-performing domestic marketing and casino host team (UAE market)

  • Set and monitor KPIs, performance benchmarks, and service standards to ensure excellence

  • Foster a culture of innovation, accountability, and guest-centric service

Market Penetration & Expansion

  • Organize promotional events, brand activations, and strategic partnerships within the UAE

  • Represent the resort at domestic tourism forums, hospitality summits, and luxury lifestyle expos

  • Collaborate with local influencers, media, and luxury brands to amplify reach and reputation

Revenue & Budget Management

  • Drive revenue growth through effective player acquisition and retention strategies

  • Manage marketing budgets with a focus on ROI and long-term value creation

Compliance & Risk Management

  • Ensure all marketing activities comply with UAE gaming regulations, AML standards, and internal policies

  • Oversee data privacy and communication protocols to safeguard guest information and brand integrity

Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred)

  • Minimum 10 years of experience in casino or luxury hospitality marketing, with at least 5 years in a senior leadership role

  • Proven success in VIP marketing, relationship management, and high-end customer service

  • Strong understanding of UAE cultural norms, luxury market dynamics, and business etiquette

  • Exceptional leadership, negotiation, and strategic planning skills

  • Fluent in English; Arabic language proficiency is highly desirable

  • Willingness to travel within the UAE and represent the brand at key domestic events

Attributes

  • Established network of VIP clients and luxury lifestyle contacts within the UAE

  • Experience in high-end hospitality, luxury brand marketing, or premium entertainment sectors

  • Strong analytical mindset and a track record of data-driven decision-making

  • Passion for delivering world-class guest experiences and building iconic brands

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM