(POSITION FILLED) Vice President of Casino Marketing - Asian and Far East market - Salary negotiable + benefits + bonus - UAE

Job Title:  Vice President of Casino Marketing — Asian and Far East Market

Salary:     Negotiable + Benefits & Bonus

Location: UAE (United Arab Emirates)

Executive Role Summary & Requirements

• We are seeking a culturally attuned and results-driven Vice President, Asian Marketing to lead strategic marketing efforts targeting high-value guests from key Asian markets.

• This executive will be responsible for cultivating relationships, driving visitation, and delivering exceptional VIP experiences tailored to the preferences of Asian clientele.

 Role Overview

• The Vice President of Casino Marketing for the Asian and Far East Market is a senior executive position responsible for steering the casino’s strategic marketing efforts to attract, engage, and expand a high-value clientele from major Asian regions, including China, Singapore, Japan, South Korea, and Southeast Asia.

• This leader must demonstrate a sophisticated understanding of Asian cultures, languages, gaming preferences, and international business practices.

• The VP is charged with both cultivating VIP relationships and ensuring luxury experiences, as well as managing diverse international teams and executing targeted growth strategies.

Key Responsibilities

Strategic Planning & Leadership

• Develop and implement targeted marketing strategies to increase market share within key Asian and Far East regions.

• Identify and react to emerging markets, evolving trends, and shifting consumer behaviours in Asian gaming sectors.

• Spearhead cross-border marketing campaigns and build high-impact partnerships across international markets.

 VIP Player Development

• Establish and nurture relationships with high-net-worth individuals, gaming agents, and junket operators.

• Oversee the provision of personalized services and incentives for VIP guests, such as customized travel, premium lodging, and exclusive event access.

• Ensure all guest interactions are seamless and culturally attuned, guaranteeing an exceptional luxury experience for the Asian premium clientele.

International Team Management

• Recruit, train, and manage international marketing teams and casino hosts situated in regional hubs (e.g. Macau, Hong Kong, Seoul, Tokyo).

• Define and enforce KPIs, performance benchmarks, and compliance protocols to ensure operational excellence and integrity.

 Market Penetration & Expansion

• Organize and coordinate promotional roadshows, brand activations, and partnership events across Asian markets.

• Represent the casino brand at global gaming expos, tourism boards, and hospitality summits to bolster market presence.

• Partner with Macao and Premium Marketing teams to align strategies and share best practices.

Revenue & Budget Management

• Drive revenue growth by optimizing player acquisition and retention strategies tailored to Asian markets.

• Develop and manage large-scale marketing budgets, ensuring alignment with return-on-investment objectives.

Compliance & Risk Management

• Ensure all marketing initiatives adhere to diverse regional gaming laws, anti-money laundering (AML) regulations, and internal company standards.

• Oversee data privacy and cross-border communication policies to mitigate legal and reputational risks.

 Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).

• At least 10 years of casino marketing experience, including a minimum of 5 years in a senior leadership role focused on Asian markets.

• Fluency in Mandarin, Cantonese, or other major Asian languages is highly desirable.

• Proven expertise in VIP marketing, junket partnerships, and high-level customer service delivery.

• Deep familiarity with Asian cultural norms, gaming preferences, and business etiquette.

• Exceptional leadership, negotiation, and strategic planning abilities.

• Flexible and willing to travel extensively throughout Asia and internationally as needed.

 Preferred Attributes

• Background in major gaming hubs such as Macau, Manila, Singapore, or Las Vegas.

• Established network of VIP players and junket contacts.

• Strong analytical mindset and a track record of data-driven decision-making.

• Experience in luxury brand or high-end hospitality marketing considered an asset.

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM

(POSITION FILLED) Manager - Casino CRM - salary negotiable + bonus + benefits - UAE

Job Title:                     Manager - Casino CRM

Salary:                        Negotiable + Bonus & Benefits

Location:                   UAE

Job Summary:

• The Manager Casino CRM is a leadership role responsible for overseeing the development, implementation, and optimization of the casino's Customer Relationship Management (CRM) strategies.

• This role is crucial for driving customer engagement, loyalty, Host productivity, and revenue growth through Player engagement and retention, personalized customer experiences, and strategic partnerships.

• The Manager will work with the Casino Marketing leadership team and other departments to ensure the casino's CRM efforts align with overall business objectives.

Key Responsibilities:

CRM Strategy Development:

• Develop and execute a comprehensive CRM strategy to enhance customer acquisition, retention, and lifetime value.

• Use the CRM analytics to identify customer behaviour trends and tailor personalised engagement strategies.

• Monitor industry trends and competitor activities to ensure the casino's CRM strategies remain innovative and effective.

 Data Analysis & Insights:

• Oversee the collection, analysis, and interpretation of customer data to identify trends, preferences, and behaviours.

• Utilize data analytics tools to generate actionable insights that inform Casino Marketing strategies and decision-making.

• Implement techniques to optimize utilization by the Host team and effectiveness of the tool in driving Host productivity and customer engagement.

• Optimize touchpoints across the player journey, ensuring a seamless experience from registration to retention.

 Customer Engagement & Loyalty Programs:

• Develop personalized communication strategies, including email marketing, SMS, and direct mail, to enhance customer engagement.

• Monitor and evaluate the effectiveness of loyalty programs and marketing campaigns, making adjustments as needed.

Team Leadership & Development:

• Foster a culture of collaboration, innovation, and continuous improvement.

• Set clear performance goals and provide regular feedback to team members.

• Ensure the team has the necessary tools, resources, and training to succeed.

Cross-Functional Collaboration:

• Work closely with the marketing, operations, IT, and finance teams to align CRM initiatives with broader business goals.

• Collaborate with the IT department to ensure the CRM system is integrated with other casino systems and databases.

• Partner with the operations team to enhance the customer experience on the casino floor and other touchpoints.

Budget Management:

• Develop and manage the CRM budget, ensuring efficient allocation of resources to maximize ROI.

• Monitor and report on the effectiveness of the CRM tool, the utilization of it by the Hosts and other Casino Marketing users, and opportunities to improve performance and usefulness of the tool.

Compliance & Risk Management:

• Ensure all CRM activities comply with relevant regulations, including data privacy laws and gaming industry standards.

• Identify and mitigate risks associated with CRM strategies and customer data management.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, Data Science, or a related field; Master’s degree preferred.

• Minimum of 5 years of experience in CRM, marketing, or a related field. Previous leadership role a plus.

• Proven record of developing and executing successful CRM strategies in the gaming or hospitality industry.

• Strong analytical skills with experience in data analysis, segmentation, and predictive modelling.

• Proficiency in CRM software (e.g., Salesforce, Microsoft Dynamics) and data analytics tools (e.g., Tableau, Power BI).

• Excellent leadership, communication, and interpersonal skills.

• Ability to think strategically and translate insights into actionable plans.

• Knowledge of data privacy regulations and compliance requirements.

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM

(POSITION FILLED) Casino Technician - Milton Keynes - £26,500 (negotiable)

Position:  Casino Technician
Location:  Milton Keynes Casino
Hours/Week:  40
Salary: £26,500 negotiable 

We are passionate about our customers, we just love giving them a warm welcome. Giving customers a great experience comes with ensuring we give them the best service that keeps them coming back to us time after time.

Our colleagues are the heartbeat of our Casino that’s why we invest in training (ours is 1st class!) and support you to be the best you can be – don’t worry if you are not an expert within our industry – we will take care of that.

The technician will be responsible for maintaining the equipment on site, ranging from electronic gaming machines, table gaming equipment and other relevant equipment providing excellent customer service, troubleshooting and preventative maintenance on our machines.

About the Company

Our client is part of a renowned international group with a long-standing heritage in gaming innovation. The group operates internationally and is known for its leadership in gaming solutions and customer experience.

Have we got your attention? Want to know what’s in it for you?

About you

We are looking for:

• Previous experience in technician or similar role.

• Excellent customer service skills.

• Must be able to possess a Personal Functional License (Gaming).

• Good written and verbal communications.

• Strong knowledge of gaming equipment.

Benefits

• 28 days holiday (including Bank Holidays)

• Excellent Career Progression Opportunities

• Contributory Pension Scheme

• Life Assurance

• Discounts with high street retailers and restaurants through our benefits portal

• Employee assistance programme

Duties include but not limited to

• Effectively diagnose mechanical and electrical faults on all equipment.

• Demonstrates Electronic Gaming product knowledge.

• Resolve routine malfunctions when a cause has been identified.

• Perform routine preventative maintenance, repairs, and services either on demand or to an agreed schedule.

• Report all required parts or spares to the site management and Product team.

• Assist with machine moves and new equipment installation and escalate any unusual activity.

• Return all faulty, advance replacement parts promptly and with the appropriate paperwork, stating the fault.

• Ensure you have sufficient documentation, spares and tools required to complete duties to the required standard.

• Undertake PAT testing of all portable appliances and fill out the appropriate paperwork.

• Demonstrate knowledge of machine compliance.

• Demonstrates knowledge of rules, processes, and gaming equipment functionality.

• Provide technical support to site staff and maintain clear communications with the operational teams.

• Demonstrate the ability to identify basic electronic components within an Electronic Gaming machine, to an adequate standard

• To adhere to all company health and safety practices and procedures and action as appropriate should any issue arise.

• To attend and conduct meetings as and when required.

• Responsible for understanding and ensuring compliance with internal Responsible Gambling policies and UK Gambling Commission Licence Codes of Conduct and Practice (LCCP)

• To promote awareness of Responsible Gambling strategies and procedures. Ensuring Responsible Gambling is an integral part of the daily operation.

• To be proactive in safeguarding our customers and the business by ensuring that standards of compliance both internally and externally are delivered to the highest level and opportunities to improve are identified to support the business objectives.

In keeping with accepted principles of good Company practice, you may be required to undertake additional or alternative duties related to your position as directed from time to time by your Line Manager.

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO CHRISTINE@GRS-RECRUIT.COM

(POSITION FILLED) Assistant Pit Boss - Africa - $2,500 + tips

Job Title:                      Assistant Pit Boss

Salary:                         $2,500 + Tips

Location:                     Africa

Additional

• Contract completion bonus (between $2,500 and $5,000 subject to performance evaluation) 

• 1 year's renewable contract

• 1 month paid vacation

• Annual flights home

• Accommodation provided - nice apartment

• Medical

• Tips

Experience in Africa in a similar position is very advantageous. 

To apply please send a copy of your CV to recruitment@gamesworlduae.com

(POSITION FILLED) Surveillance Director, French-speaking - £68K + £8.5K car allowance + bonus + benefits

Job Title:                     Surveillance Director – French Speaking

Salary:                        £68K + £8.5K Car Allowance + Bonus and Benefits

Job Summary

• The Surveillance Director is in charge of the management of surveillance of the casino facility, managing and utilizing the CCTV system, observing, recording, analysing, reporting and conducting investigations on activities, situations, behaviours and detecting any anomalies in the whole place and / or that are related to gaming rules, internal procedures, internal regulation or statutory specifications to protect the company assets/revenues and to ensure the employees and guests security and safety as well as the integrity of gaming.

Key Duties and Responsibilities

• Manage the surveillance team and the resources to the protection of casino assets and compliance to internal and statutory regulations, rules, procedures and controls.

• Manage, maintain, and monitor the surveillance system. Set the regular maintenance plan with the IT department.

• Regularly review and analyse the surveillance equipment and tools and make recommendations where and when necessary to respond to the business expectations.

• Monitoring of all gaming rooms as well as all the other areas.

• Monitoring of access and screens control.

• Decoding the meaning of images or a sounds.

• Anticipate incidents and criminal activities and detect the conducts that are contrary to the games rules or internal policies.

• Make recommendations of amendments to eliminate / reduce risks.

• Report and alert properly the hierarchy about incidents, anomalies or criminal activity and respond in real time.

• Conduct investigations of incidents, accidents, anomalies, behaviours, suspected criminal or other activities as needed / required / requested.

• Ensure accurate reporting, recording, and maintaining of all required information.

• Promote cooperation and communication with all departments and provide them with the support of the Surveillance department.

• Provide coaching and training to the team and ensure their development and evolution to the highest performance.

• Delegate duties, accordingly, interviewing, hiring, and evaluating the team members.

• Promote the company service culture and the engagement, recognition, and wellbeing initiatives within the team.

• Support a work environment free from illegal and discriminatory behaviour.

• Promote and ensure the safety and security of all guests and employees.

• Maintain strict confidentiality including but not limited to employees and guests / players data, guests / players activity, financial data, policies, investigations and cases, CCTV system, surveillance organization and structure.

• Job duties and requirements, tasks and other duties as assigned may be added or changed at any time.

 Skills & Knowledge

• High level of integrity and transparency.

• Strong commitment to service.

• Strong interpersonal skills to work with cross-functional teams.

• Excellent written and verbal communication skills in both French and English.

• Excellent organizational and Planning skills, conflict resolution and decision making as well as a strong capacity of responding on time.

• Ability to handle multiple tasks and to perform assigned duties under time and intense environment pressures with awareness of risks and deadlines.

• Ability to identify processes needing improvement, and to recommend improvements.

• Clear understanding of procedures controls. Strong knowledge about regulatory specifications, policies and rules.

• Ability to observe, identify and anticipate individuals and incidents / risks.

• Knowledge of casino cheating and theft scams.

• Excellent knowledge of surveillance and casino operations.

• Resiliency to deal with difficult guests and to work effectively with all the departments.

• Clear understanding of the casino activity and standards as well as the hotel’s ones.

• Knowledge of all facilities and activities available to guests and employees in the property

• Ability to work in a casino environment with certain levels of noise, lights, and smoke.

 Experience & Educational Requirements

• Minimum of 15 years casino supervisory experience with at least 7 years in Surveillance

• High School graduate, college degree preferred.

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM