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Digital Marketing Manager - London - £35,000 - £55,000

Job Title:                    Digital Marketing Manager

Salary:                        £35,000 - £55,000

Location:                   London

 

The Company

A leading Casino operator is seeking a talented Digital Marketing Manager to develop improve and implement their Digital Marketing Strategy across all Digital Channels for both Offline and Online Gaming.

The Role

  • The Digital Marketing Manager develops, implements, tracks and optimises digital marketing campaigns across all digital channels with a specialist knowledge and focus on social media strategy and management. 

  • The Digital Marketing Manager will lead integrated digital marketing campaigns from concept to execution primarily through digital means such as search, social media, affiliate, viral, marketing and so on, according to agreed budgets. 

  • The role will also involve responsibility for traffic reporting and analysis, social media, site optimisation and ensure policies such as data protection are adhered to.

  • The role will cover both land-based and online casinos, requiring a focused, analytical and strategic mindset; tenacity and creativity all combined with exceptional interpersonal skills for delivering and launching campaigns on time, within budget, and for both internal and external stakeholders. 

  • Manage, plan, collaborate and execute all digital marketing, including but not limited to social media, marketing/CRM database, social media, paid and display advertising campaigns

  • Design, build and increase our social media presence

  • Develop and manage digital marketing campaigns

  • Measure and report performance of all digital marketing campaigns

  • New business generation focus

  • Devise strategies to drive online traffic to the company website

  • Track conversion rates and make improvements to the website

  • Utilise a range of techniques including paid search, SEO and PPC

  • Raise brand awareness

  • Support the improvement of the usability, design, content and conversion of the company website

  • Responsible for planning and budgetary control of all digital marketing

  • Evaluate customer research, market conditions and competitor data.

  • Regularly review new technologies and keep the company at the forefront of developments in digital marketing

  • Collaborate with internal teams to create campaigns, landing pages and optimise user experience

  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Identify, evaluate and improve conversion points and optimise user funnels

  • Minimise risk to business and self by ensuring marketing is carried out in accordance with legislative regulations.

Knowledge

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

  • Solid knowledge of website analytics tools e.g., Google Analytics

  • Working knowledge of ad serving tools

  • Experience managing PPC, SEO and affiliate programming

  • Experience in ecommerce, SEO, PPC, email marketing, and social media

  • Experience in optimising landing pages and user funnels

  • Up-to-date with the latest trends and best practices in online marketing and measurement

  • Experience in a gaming related field.

  • Understanding of customer and market dynamics

  • Holds a Masters or a Degree in a Marketing or related discipline OR

  • Minimum 5 years work experience in a digital marketing or similar role.

  • Qualified member of the CIM or equivalent.

Additional Information

  • The role functions in a business that operates as a 24/7 environment and as such flexibility is required in terms of working hours

  • This role does require a weekend and late-night presence

 

 

To discover more contact Steven Jackson on steven@grs-recruit.com