Job Title:                    Marketing Manager

Location:                   London

Salary:                        £40K - £60K

 

The Role

The Marketing Manager manages the day to day marketing activities of the casino and the long-term marketing strategy for the Group and provides a support service to the operators both on-line and within the casino site.

The Marketing Manager supports the Head of Marketing by being responsible for, but not limited to:

  • Developing and maintaining marketing strategies to meet agreed Company objectives

  • Manage the joint venture partnership for on-line activity

  • Evaluate Customer research, market conditions and competitor data

  • Determine the demand for promotional activity; marketing campaigns and events for the both the Land Based and Online Casino.

  • Identifying potential customers and translate into increased footfall/on-line registration and revenue

  • Develop strategies with the goal to maximise profits and share of the market

  • Monitor trends that indicate the need for innovative and nimble marketing support

  • Protecting the company’s brand

Key Accountabilities

1.         Marketing Focus – On-Line

  • Ensures that the Marketing department is compliant with business expectation.

  • Development and nurturing of the management of the joint venture partnership

  • Weekly presence at joint ventures premises

  • Driving fixed term deposits.

  • Generating and driving the awareness of the company

  • Establishing a positive, proactive, consistent and approachable presence with the on-line Business;

  • Deliver a supportive work ethic that demonstrates the department philosophies of being a support function.

2.         Marketing Focus - Site

  • Ensures that the Marketing department is compliant with business expectation.

  • Develop marketing strategies/promotions/campaigns whilst balancing overall Company objectives and servicing customer satisfaction

  • Work with various departments within the business to develop engaging, impactful and personalised multi-channel campaigns which follow the brand’s direction whilst meeting commercial objectives

  • Support the Head of Marketing in the management of the entire life cycle of marketing campaigns/promotions/events from strategic planning to tactical activities, including social media platforms

  • Produce marketing materials of visual impact and within brand guidelines and to place advertising (at direction of Head of Marketing) by negotiating costs and communicating arrangements with advertisers and designer

  • Work with and liaise with all Heads of Department to develop new ideas for increasing footfall and spend

  • Execution of marketing campaigns including writing campaigns; proof reading copies; and liaising with designers

  • Direct marketing

  • Liaising and networking with a range of internal stakeholders

  • To liaise with suppliers including printers, photographers, designers etc

  • To assist in the presentation and handling of internal promotional campaigns

  • Managing the production of in-house collateral

  • To perform market research to assess the viability of new strategies, promotions and events as well as to measure the success of recent campaigns/events.

3.         Financial Focus

  • Ensures that the Marketing department is compliant with business financial expectation.

  • Budget management – support the Head of Marketing in delivering marketing activity with agreed budget

  • Support the creation of marketing plans geared towards increasing footfall/on-line registration and spend in line with the company strategy and targets within budget

  • Maximising the opportunity for brand awareness and to generate profitability.

4.         Teamwork

  • Delivers a professional and ethical working culture applied appropriately across a diverse workforce and customer base.           

  • Demonstrates the ability to work as part of a team

  • Ability to interact and cooperate with all Company employees

  • Build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to the customer base; collaborate with others, solve problems creatively and demonstrate high integrity

  • Maintains professional internal and external relationships that meet with core values

  • Has the ability to reactively and proactively react to marketing demands

  • Shows acute understanding of expected professional behaviours and personal presentation

  • Contributes to a positive employee satisfaction environment

  • Has a concise, positive and transparent communication style

  • Shows ability and the integrity to work without direct supervision

  • Demonstrates understanding of the provision of support services to operations

  • To participate in the identification of personal training and development needs and to make full use of all training and development opportunities.

5.         Compliance

  • Minimise risk to business and self by ensuring marketing collateral and events are carried out in accordance with legislative regulations.         

  • Daily demonstrates legislative compliance, adherence to and knowledge of:

    • Operating License conditions

    • Responsible Gaming

    • Anti-Money Laundering

    • Anti-Money Lending

    • Data Protection.

  • Focused on minimising unnecessary risk to the business.

Skills and Knowledge

Desirable

  • Holds a diploma qualification or degree in a Communications; Public Relations or Marketing discipline.

OR

  • Minimum 3-year experience in a high volume, fast paced entertainment/hospitality service driven operation in a marketing, corporate communications or event/promotions based role.

Knowledge: Essential

  • Extensive experience of developing, maintaining and delivering on marketing strategies.

  • A proven ability to oversee all marketing, advertising and promotional activities.

  • Computer literate.

  • Acute understanding of the service industry and service culture.

Knowledge: Desirable

  • Experience in a gaming related field.

  • Strong understanding of customer and market dynamics

 

To discover more contact Steven Jackson on steven@grs-recruit.com