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Casino marketing job

(Position Filled) Marketing Manager - London - £35K-£45K

Job Title:                    (Position Filled) Marketing Manager

Location:                   London

Salary:                  £35K - £45K

About the Role

  • A leading UK Casino operator is seeking a talented Marketing Manager to protect and positively develop the casino brand through the day-to-day management of the marketing strategy and activities of the group

  • Evaluating customer research, market conditions, trends and competitor data

  • Determining the demand for promotional activity, marketing campaigns and events

  • Identifying potential customers and translates into increased footfall/on-line registration and revenue

  • Developing and delivering strategies with the goal to maximise profits and share of the market

  • Leads integrated digital marketing campaigns from concept to execution

Marketing Focus

  • Develop marketing strategies/promotions/campaigns

  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems

  • Work with various departments within the business to develop engaging, impactful and personalized multi-channel campaigns which follow the brand’s direction whilst meeting commercial objectives

  • Support the management of the entire life cycle of marketing campaigns/promotions/events from strategic planning to tactical activities, including social media platforms

  • Produce marketing materials of visual impact and within brand guidelines and to place advertising by negotiating costs and communicating arrangements with advertisers and designer

  • Work with and liaise with Stakeholders to develop new ideas for increasing footfall and spend

  • Execution of marketing campaigns including writing campaigns; proof reading copies; and liaising with designers

  • Direct marketing

  • To liaise with suppliers including printers, photographers, designers etc.

  • To assist in the presentation and handling of internal promotional campaigns

  • Managing the production of in-house collateral

  • To perform market research to assess the viability of new strategies, promotions and events as well as to measure the success of recent campaigns/events

  • Collaborate with influencers, brand ambassadors, shareholders and other team members to boost promotional success and acquire more sales

  • Design, build and increase our social media presence

  • New business generation focus

  • Devise strategies to drive online traffic to the company website

  • Raise brand awareness

Financial

  • Budget management – deliver marketing activity with agreed budget

  • Measuring key metrics, planning marketing budgets and tracking marketing ROI

  • Identify trends and insights and optimise spend and performance

Compliance

  • Minimise risk to business and self by ensuring marketing collateral and events are carried out in accordance with legislative regulations

  • Daily demonstrates legislative compliance, adherence to and knowledge of:

    • Operating License conditions

    • Responsible Gaming

    • Anti-Money Laundering

    • Anti-Money Lending

    • GDPR

Entry Requirements

  • Minimum 5 years marketing executive or 3 years marketing management experience ideally in a fast paced; high volume environment

  • Qualified member of the CIM or equivalent

And/Or

  • Degree or equivalent in a Marketing, Communications or Public Relations discipline

  • Familiarity with CRM, SEM practices and tools

  • Proven ability to manage projects within budget

  • Experience in a gaming related field is beneficial

  • Extensive understanding of marketing best practices

  • IT Literate

Benefits

  • 28 days annual leave (inc of bank holidays)

  • Employee Assistance Programme

  • 8% immediate contributory Pension (3% employee 5% employer)

  • Employee discounts

  • Cycle to work scheme

  • Season Ticket Loan

  • A Reward and Recognition Scheme

  • An annual appraisal

 

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM

(Position Filled) Marketing Manager - Northeast England - £35K-£45K

Job Title:               (Position Filled) Marketing Manager

Location:             Northeast England

Salary:                  £35K - £45K

About the Role

  • A leading UK Casino operator is seeking a talented Marketing Manager to protect and positively develop the casino brand through the day-to-day management of the marketing strategy and activities of the group.

  • Evaluating customer research, market conditions, trends and competitor data.

  • Determining the demand for promotional activity, marketing campaigns and events.

  • Identifying potential customers and translates into increased footfall/on-line registration and revenue.

  • Developing and delivering strategies with the goal to maximise profits and share of the market.

  • Leads integrated digital marketing campaigns from concept to execution.

Marketing Focus

  • Develop marketing strategies/promotions/campaigns.

  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

  • Work with various departments within the business to develop engaging, impactful and personalized multi-channel campaigns which follow the brand’s direction whilst meeting commercial objectives.

  • Support the management of the entire life cycle of marketing campaigns/promotions/events from strategic planning to tactical activities, including social media platforms.

  • Produce marketing materials of visual impact and within brand guidelines and to place advertising by negotiating costs and communicating arrangements with advertisers and designer.

  • Work with and liaise with Stakeholders to develop new ideas for increasing footfall and spend.

  • Execution of marketing campaigns including writing campaigns; proof reading copies; and liaising with designers.

  • Direct marketing.

  • To liaise with suppliers including printers, photographers, designers etc.

  • To assist in the presentation and handling of internal promotional campaigns.

  • Managing the production of in-house collateral.

  • To perform market research to assess the viability of new strategies, promotions and events as well as to measure the success of recent campaigns/events.

  • Collaborate with influencers, brand ambassadors, shareholders and other team members to boost promotional success and acquire more sales.

  • Design, build and increase our social media presence.

  • New business generation focus.

  • Devise strategies to drive online traffic to the company website.

  • Raise brand awareness.

Financial

  • Budget management – deliver marketing activity with agreed budget.

  • Measuring key metrics, planning marketing budgets and tracking marketing ROI.

  • Identify trends and insights and optimise spend and performance.

Compliance

  • Minimise risk to business and self by ensuring marketing collateral and events are carried out in accordance with legislative regulations.

  • Daily demonstrates legislative compliance, adherence to and knowledge of:

    • Operating License conditions

    • Responsible Gaming

    • Anti-Money Laundering

    • Anti-Money Lending

    • GDPR

Entry Requirements

  • Minimum 5 years marketing executive or 3 years marketing management experience ideally in a fast paced; high volume environment.

  • Qualified member of the CIM or equivalent.

    And/Or

  • Degree or equivalent in a Marketing, Communications or Public Relations discipline.

  • Familiarity with CRM, SEM practices and tools.

  • Proven ability to manage projects within budget.

  • Experience in a gaming related field is beneficial.

  • Extensive understanding of marketing best practices.

  • IT Literate.

Benefits

  • 28 days annual leave (inc of bank holidays).

  • Employee Assistance Programme.

  • 8% immediate contributory Pension (3% employee 5% employer).

  • Employee discounts.

  • Cycle to work scheme.

  • Season Ticket Loan.

  • A Reward and Recognition Scheme.

  • An annual appraisal.

 

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM

(Position Filled) Senior Casino Marketing Manager - Europe - €65K-€70K + benefits

Job Title:                    (Position Filled) Senior Casino Marketing Manager

Location: Europe

Salary:                        €65K - €70K + benefits

 

Position Summary

  • The Senior Manager, Casino Marketing is responsible for the management and development of the Casino Marketing Strategy, Action Plans and Budgets as well as oversees their implementation to achieve all Casino Marketing and Operational objectives.

  • The Senior Manager, Casino Marketing is responsible for the overall management of Casino Marketing, ensuring casino marketing programs, promotions, campaigns, and events are aligned to company objectives and regulatory requirements. 

Primary Responsibilities

  • Manages and develops the Casino Marketing Strategy, Action Plans, and Budgets based on the directions.

  • Works closely with the Casino Marketing, Loyalty Services, Business Development, and Market Development teams to oversee the implementation of the Casino Marketing Strategy and Action Plans, while ensuring that they are executed and delivered within time, scope, and budgets.

  • Ongoing monitoring, controlling, and evaluation of the Casino Marketing Strategy and Action Plans, to ensure that they are aligned to Business objectives, market trends, and regulatory requirements.

  • Ongoing liaison with the Database Administration and Analytics teams to analyse the performance of casino marketing initiatives, promotions, campaigns, and plan accordingly.

  • Manages and oversees the Manager, Marketing Compliance to ensure that all promotions, campaigns, and events are aligned to Marketing Directives, GDPR, and regulatory requirements, and that all proposals to have received the respective approvals. 

  • Leads, manages, and oversees the Manager, Casino Promotions and Campaigns and the Manager, Casino Marketing to ensure that all casino marketing programs, promotions, campaigns, and events are aligned to the Casino Marketing Strategy and BU objectives.

  • Leads, manages, and oversees the Manager, Market Development to ensure that strategic partnerships and Casino Marketing Programs are aligned to meet BU objectives.

  • Manages and oversees the Assistant Manager, Content & Communication Channel Optimization to ensure that channels and budgets are maximized to meet BU objectives.         

  • Ongoing liaison with the Business Processes BU to develop SOPs and Workflows, which will continuously improve the Casino Marketing BU efficiency, organization, and productivity in delivering tasks and projects within scope, time, and budgets. 

  • Leads and manages the BU OMNI channel marketing approach across all value delivery points; coordinates with the respective Business Units to achieve marketing and business objectives.   

  • Leads market research initiatives to determine competitiveness, identify insights, and propose actions; identifies new opportunities and proposes improvements as required.

  • Develops and sets KPIs for BU team members (direct reports) and contributes to the development of Job Descriptions for the Casino Marketing BU. 

  • Participates in the interview process for new Casino Marketing employees.

  • Conducts probation period and yearly evaluations on existing team members performance. 

  • Identifies and meets with potential marketing related business partners as and when required to meet BU objectives.

  • Participates in meetings with Managers, Senior Managers and Directors from other BUs (Business Development, Loyalty Services, IT, Finance, Gaming Operations, Supply Chain, Surveillance, AML Compliance, Responsible Gaming, Legal and Regulatory Compliance, etc.) for the purpose of project coordination, planning and strategizing as and when required.

  • Liaises with the Resort Marketing and Branding Business Unit as and when required to achieve marketing and business objectives.

  • Works closely with Loyalty Service Teams, VIP Teams, and Customer Service teams to ensure that the Casino Marketing value propositions meet patron requirements.

  • Leads meetings and oversees the smooth running of casino marketing promotions across all online digital assets, and within the Mobile App, VIKs, TVs and other related signage across the Casino floor.   

  • Participates in Mobile App product development monthly reviews and suggest solutions and enhancements improving the customer experience.

  • Complies with budgetary guidelines, regulatory requirements, processing documents, and maintaining assigned budget categories.

  • Leads weekly Casino Marketing action plan meetings with team members.  

Qualifications

Experience:

  • 7 years’ experience as a Marketing Manager either in a casino operation, e-commerce environment, or high-volume retail industry - or any other relevant field

  • 4 years’ experience on budget and cost management

  • 4 years’ experience in service rendering

  • 4 years’ experience with marketing metrics and analytics 

  • 4 years’ experience with the designing, implementation, monitoring, and controlling of omni-channel

  • Marketing campaigns and promotions

  • 4 years’ experience in leading and motivating teams 

Education:

  • Bachelor’s Degree in Marketing Management, Business Administration, or a related field

  • Master’s degree in a Marketing or Business-related field   

  • Professional Certifications in Digital Marketing or Marketing Analytics a plus  

Skills / Competencies

  • Excellent leadership and negotiation skills

  • Able to influence and engage the audience

  • Excellent presentation skills

  • Skilled analyst

  • Excellent command of English language

  • Proficient user of analysis and reporting tools

  • Previous experience with Casino software is an advantage

 Additional Benefits Include but are not limited to…

  • Up to 20% discretionary bonus on an annual basis

  • 6000 EUR Gross per annum as cash allowance for accommodation

  • Full medical coverage for colleague and dependents

  • Provident (pension) fund and life insurance

  • Flight ticket for colleague and dependents

  • Transportation from the airport

  • 30 days free accommodation into company’s corporate apartments until colleague’s settlement

  • 35 days holiday a year

 

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO christine@grs-recruit.com

(Position Filled) Marketing Manager - London - £50K-£60K

Job Title:                     (Position Filled) Marketing Manager

Salary:                        £50K - £60K  

Location:                   London

 

Position Summary

  • This leading Casino operator is seeking a talented Marketing Manager with a focus on, and experience in, data and insight with knowledge of campaign management, direct marketing, offer management, interactive marketing, and database marketing.

Responsibilities

  • Ensures that the marketing functionality is compliant with business expectation.

  • Leads the building and implementing of the marketing strategy.

  • Identifies and reads data to provide insights in performance and delivery.

  • Designs ad hoc campaigns based on business requirements & produces new initiatives.

  • Develops and implements the paid-marketing campaigns to support both acquisition & retention initiatives.

  • Brainstorms new and creative growth strategies with stakeholders.

  • Utilises strong analytical ability to evaluate end-to-end guest experience across multiple channels and guest touch points.

  • Provides thought leadership and perspective for adoption where appropriate.

  • Implements relevant, approved marketing campaigns, as well as offers for cross-platform communications that are founded on segmentation models and the business’s goals.

  • Works closely with key stakeholders in developing the consumer loyalty vision for the business and instilling that vision across the organizational departments and contact points, for example, social, web, mobile, email.

  • Ensures that the business’s consumer relations programs are effective and that they are of high quality and standards and also that they facilitate the execution of successful marketing campaigns enabling consumer loyalty.

  • Introduces new capabilities for meeting emerging business needs and market trends.

  • Maintains a strong knowledge and understanding of the current and emerging eCommerce strategies, trends, and techniques that consistently give the business a lead in consumer acquisition within the market.

Teamwork

  • Delivers a professional and ethical working culture applied appropriately across a diverse workforce and guest base.  

  • Demonstrates the ability to work as part of a team.

  • Ability to interact and cooperate with all company employees.

  • Build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to the guest base; collaborate with others, solve problems creatively and demonstrate high integrity.

  • Maintains professional internal and external relationships that meet the company’s core values.

  • Shows acute understanding of expected professional behaviours and personal presentation.

  • Has a concise, positive, and transparent communication style.

  • Shows ability and the integrity to work without direct supervision.

  • Demonstrates understanding of the provision of support services to operations.

  • Participates in the identification of personal training and development needs makes full use of all training and development opportunities.

Compliance

  • Minimise risk to business and self by ensuring marketing collateral and events are carried out in accordance with legislative regulations.   

  • Daily demonstrates legislative compliance, adherence to and knowledge of:

    • Operating License conditions

    • Anti-Money Laundering

    • Anti-Money Lending

    • Data Protection

    • GDPR

  • Acute awareness of health and safety procedures/regulations.

  • Focused on minimising unnecessary risk to the business.

Entry Requirements

  • Holds a Degree in a Marketing or related discipline, with a minimum of years’ work experience within a Marketing Manager role or at least 2 years' experience in a senior marketing position.

Essential Knowledge

  • Strong data and insight experience.

  • Solid knowledge of campaign management, direct marketing, offer management, interactive marketing, and database marketing.

  • Up to date with the latest trends and best practices in digital marketing and measurement.

  • Strong project management skills, with the ability to prioritise and goal set.

  • Proven track record of business development and excellent client management.

  • Understanding of guest and market dynamics.

  • Strong digital marketing experience with a keen eye for engaging social media content.

Skills

  • Brand-driven with experience in managing marketing campaigns that engage, inform, and motivate.

  • Exceptional interpersonal skills.

  • High levels of attention to detail.

  • Creatively driven.

  • Leads by example.

  • Ability for independent working in a fast paced, high-volume environment.

  • Ability to prioritise, multitask and meet deadlines.

  • Displays initiative.

Personal Characteristics

  • Team player and strong work ethic.

  • Individual of highest integrity.

  • Organised, efficient approach to work, with attention to detail.

  • Flexible in terms of working hours.

  • Support-service focused, with the ability to self-motivate.

  • Courteous & professional.

  • Dedicated, energetic and enthusiastic.

  • Takes responsibility & accountability.

 

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM