Job Title:                     (Position Filled) Marketing Manager

Salary:                        £50K - £60K  

Location:                   London

 

Position Summary

  • This leading Casino operator is seeking a talented Marketing Manager with a focus on, and experience in, data and insight with knowledge of campaign management, direct marketing, offer management, interactive marketing, and database marketing.

Responsibilities

  • Ensures that the marketing functionality is compliant with business expectation.

  • Leads the building and implementing of the marketing strategy.

  • Identifies and reads data to provide insights in performance and delivery.

  • Designs ad hoc campaigns based on business requirements & produces new initiatives.

  • Develops and implements the paid-marketing campaigns to support both acquisition & retention initiatives.

  • Brainstorms new and creative growth strategies with stakeholders.

  • Utilises strong analytical ability to evaluate end-to-end guest experience across multiple channels and guest touch points.

  • Provides thought leadership and perspective for adoption where appropriate.

  • Implements relevant, approved marketing campaigns, as well as offers for cross-platform communications that are founded on segmentation models and the business’s goals.

  • Works closely with key stakeholders in developing the consumer loyalty vision for the business and instilling that vision across the organizational departments and contact points, for example, social, web, mobile, email.

  • Ensures that the business’s consumer relations programs are effective and that they are of high quality and standards and also that they facilitate the execution of successful marketing campaigns enabling consumer loyalty.

  • Introduces new capabilities for meeting emerging business needs and market trends.

  • Maintains a strong knowledge and understanding of the current and emerging eCommerce strategies, trends, and techniques that consistently give the business a lead in consumer acquisition within the market.

Teamwork

  • Delivers a professional and ethical working culture applied appropriately across a diverse workforce and guest base.  

  • Demonstrates the ability to work as part of a team.

  • Ability to interact and cooperate with all company employees.

  • Build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to the guest base; collaborate with others, solve problems creatively and demonstrate high integrity.

  • Maintains professional internal and external relationships that meet the company’s core values.

  • Shows acute understanding of expected professional behaviours and personal presentation.

  • Has a concise, positive, and transparent communication style.

  • Shows ability and the integrity to work without direct supervision.

  • Demonstrates understanding of the provision of support services to operations.

  • Participates in the identification of personal training and development needs makes full use of all training and development opportunities.

Compliance

  • Minimise risk to business and self by ensuring marketing collateral and events are carried out in accordance with legislative regulations.   

  • Daily demonstrates legislative compliance, adherence to and knowledge of:

    • Operating License conditions

    • Anti-Money Laundering

    • Anti-Money Lending

    • Data Protection

    • GDPR

  • Acute awareness of health and safety procedures/regulations.

  • Focused on minimising unnecessary risk to the business.

Entry Requirements

  • Holds a Degree in a Marketing or related discipline, with a minimum of years’ work experience within a Marketing Manager role or at least 2 years' experience in a senior marketing position.

Essential Knowledge

  • Strong data and insight experience.

  • Solid knowledge of campaign management, direct marketing, offer management, interactive marketing, and database marketing.

  • Up to date with the latest trends and best practices in digital marketing and measurement.

  • Strong project management skills, with the ability to prioritise and goal set.

  • Proven track record of business development and excellent client management.

  • Understanding of guest and market dynamics.

  • Strong digital marketing experience with a keen eye for engaging social media content.

Skills

  • Brand-driven with experience in managing marketing campaigns that engage, inform, and motivate.

  • Exceptional interpersonal skills.

  • High levels of attention to detail.

  • Creatively driven.

  • Leads by example.

  • Ability for independent working in a fast paced, high-volume environment.

  • Ability to prioritise, multitask and meet deadlines.

  • Displays initiative.

Personal Characteristics

  • Team player and strong work ethic.

  • Individual of highest integrity.

  • Organised, efficient approach to work, with attention to detail.

  • Flexible in terms of working hours.

  • Support-service focused, with the ability to self-motivate.

  • Courteous & professional.

  • Dedicated, energetic and enthusiastic.

  • Takes responsibility & accountability.

 

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM