Job Title: Vice President of Casino Marketing — Asian and Far East Market

Salary: Negotiable + Benefits & Bonus

Location: UAE (United Arab Emirates)

Executive Role Summary & Requirements

We are seeking a culturally attuned and results-driven Vice President, Asian Marketing to lead strategic marketing efforts targeting high-value guests from key Asian markets.
This executive will be responsible for cultivating relationships, driving visitation, and delivering exceptional VIP experiences tailored to the preferences of Asian clientele.

Role Overview

The Vice President of Casino Marketing for the Asian and Far East Market is a senior executive position responsible for steering the casino’s strategic marketing efforts to attract, engage, and expand a high-value clientele from major Asian regions, including China, Singapore, Japan, South Korea, and Southeast Asia.
This leader must demonstrate a sophisticated understanding of Asian cultures, languages, gaming preferences, and international business practices.
The VP is charged with both cultivating VIP relationships and ensuring luxury experiences, as well as managing diverse international teams and executing targeted growth strategies.

Key Responsibilities

Strategic Planning & Leadership

Develop and implement targeted marketing strategies to increase market share within key Asian and Far East regions.
Identify and react to emerging markets, evolving trends, and shifting consumer behaviours in Asian gaming sectors.
Spearhead cross-border marketing campaigns and build high-impact partnerships across international markets.

VIP Player Development

Establish and nurture relationships with high-net-worth individuals, gaming agents, and junket operators.
Oversee the provision of personalized services and incentives for VIP guests, such as customized travel, premium lodging, and exclusive event access.
Ensure all guest interactions are seamless and culturally attuned, guaranteeing an exceptional luxury experience for the Asian premium clientele.

International Team Management

Recruit, train, and manage international marketing teams and casino hosts situated in regional hubs (e.g. Macau, Hong Kong, Seoul, Tokyo).
Define and enforce KPIs, performance benchmarks, and compliance protocols to ensure operational excellence and integrity.

Market Penetration & Expansion

Organize and coordinate promotional roadshows, brand activations, and partnership events across Asian markets.
Represent the casino brand at global gaming expos, tourism boards, and hospitality summits to bolster market presence.
Partner with Macao and Premium Marketing teams to align strategies and share best practices.

Revenue & Budget Management

Drive revenue growth by optimizing player acquisition and retention strategies tailored to Asian markets.
Develop and manage large-scale marketing budgets, ensuring alignment with return-on-investment objectives.

Compliance & Risk Management

Ensure all marketing initiatives adhere to diverse regional gaming laws, anti-money laundering (AML) regulations, and internal company standards.
Oversee data privacy and cross-border communication policies to mitigate legal and reputational risks.

Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
At least 10 years of casino marketing experience, including a minimum of 5 years in a senior leadership role focused on Asian markets.
Fluency in Mandarin, Cantonese, or other major Asian languages is highly desirable.
Proven expertise in VIP marketing, junket partnerships, and high-level customer service delivery.
Deep familiarity with Asian cultural norms, gaming preferences, and business etiquette.
Exceptional leadership, negotiation, and strategic planning abilities.
Flexible and willing to travel extensively throughout Asia and internationally as needed.

Preferred Attributes

Background in major gaming hubs such as Macau, Manila, Singapore, or Las Vegas.
Established network of VIP players and junket contacts.
Strong analytical mindset and a track record of data-driven decision-making.
Experience in luxury brand or high-end hospitality marketing considered an asset.

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM

Job Title: (Position Filled) Director of Marketing

Location: London

Salary: c.£100K plus substantial bonus

Role & Responsibilities

To take control of a small team who are responsible for all internal and external communications in one of the UK’s leading casino groups.
The successful candidate will have experience across customer facing businesses where customer acquisition, retention and loyalty program’s will have been integral to the day-to-day operations.
Casinos work in a highly regulated environment and candidates from similar backgrounds will have an advantage in understanding the need to putting corporate social responsibility and customer welfare at the heart of all activity.
The role requires close integration with our highly qualified compliance team who will support any activity.
The Director of Marketing role is a new appointment following a strategic review of the company’s current and future activities and will be expected to make a substantial contribution to the future direction of the group.
There is a huge amount of flexibility in how some of the longer-term aims could be achieved and this will allow the successful candidate to personally influence policy as well as designing and delivering with the team original, exciting and successful campaigns.
We collect large amounts of data regarding customer attendance and playing activities and are in the process of building an effective CRM based approach to database exploitation so direct experience in this area and the associated elements of loyalty would be highly desirable.
There will be a small, dedicated team to lead and support and the culture of the business is one of openness and working in a collaborative manner so people skills will also be a deciding factor.
The role will not suit someone who is solely focused on data mining alone, they will also need to be able to deliver effective and exciting campaigns which the operations team can buy into and lead.
The company can employ significant resources on in-house campaigns to generate customer activity and engagement; so experience in designing and delivering similar activities to drive sales would be useful.
Working as part of the senior management group the successful candidate will be expected to contribute to the development of the company strategy and will work closely with HR to develop and implement colleague engagement programmes which increase awareness and buy-in to company objectives.
It will be necessary to demonstrate a wide range of experience in a senior role within at least a similar size organization as well as evidence of successful campaigns or initiatives linked to the areas listed below.

Desirable experience

Loyalty based activities.
Database utilization.
Leisure or gaming experience very desirable.
Customer facing business background.
Management of a marketing team.
Experience of building and running sales campaigns.
Financially literate and able to control budgets.

Qualifications & Education Requirements

Membership of a professional body and educated to degree level.
A formal marketing qualification would be considered an advantage but is not essential.

Vacancies & Roles

Vice President of Casino Marketing - Asian and Far East market - Salary negotiable + benefits + bonus - UAE