JOB TITLE: (Position Filled) Regional Marketing Manager

SALARY: £30K + £6K car allowance

LOCATION: BIRMINGHAM

Introduction

The Regional Marketing Manager is responsible for developing a local marketing plan for each Casino. They will need to combine local needs together with central initiatives which will drive additional footfall. They must ensure best practice is followed throughout the company and that all marketing communications are compliant with Gambling Commission guidelines. They must ensure that the guest is front of mind in all activities undertaken within the business.

Principal Accountabilities

  • The implementation and delivery of the casino marketing strategy.

  • Ensure there is a robust marketing activity plan in place at each club based on the business and corporate requirements which has at least a 3 month forward view.

  • Act as the day to day contact for each casino in relation to marketing activity and provide both proactive and on request to provide advice.

  • Support any launch plans which may be occurring across the estate for both new and existing properties.

  • Build a strong working relationship with the Regional Directors to assist them to deliver to the needs of their casinos whilst ensuring the corporate goals are a primary focus at all times.

  • Work closely with other members of the marketing team to develop initiatives and deliver the marketing strategy.

  • To deliver all marketing activity within the agreed budget.

  • To develop and support the marketing advocates at each property.

  • Provide support and guidance to Sales Managers (where appropriate) to ensure that best practice is being adopted and targets are being met.

  • Ensure any central activities are briefed, created, implemented and measured with all respective business units engaged throughout.

  • To actively contribute to the development of the casino marketing strategy.

  • To identify and communicate newsworthy PR opportunities which our PR agencies can exploit to get further publicity for the club and group.

  • To protect and enhance the brands across the business.

  • Champion the consumer perspective for all developments, ensuring that initiatives are in line with the relative brand experience.

  • To build trust, communicate effectively, foster innovation, collaborate with others, solve problems creatively and demonstrate high integrity.

  • Have a good understanding of the importance of legal and regulatory frameworks within the gaming industry.

Personal Skills & Experience

  • A passionate consumer marketer with excellent communication (written and oral) and interpersonal skills.

  • Good experience of all aspects of the marketing mix preferably from the hospitality, leisure, gaming and retail sectors and with a clear focus on the customer and driving footfall and revenue.

  • A self-starter – Demonstrates initiative and enthusiasm, well organised, skilled at managing own workload to meet deadlines and be able to clearly demonstrate both project and time management skills to deliver multiple projects on time and budget.

  • The ability to work well as part of a team, under pressure and to deadlines

  • Confidence to 'sell' ideas and influence others

  • Attention to detail will be essential with a good business sense and budget awareness

  • Strong IT skills across all the core MS office products will be advantageous

Working Hours

  • 40-hour working week with one day at a Birmingham location once restrictions are lifted.

  • There will be a need for some UK wide travel, as well as work outside of standard business hours once restrictions are lifted.

PLEASE EMAIL PAUL@GRS-RECRUIT.COM FOR MORE INFORMATION.

You must have the right to work in the UK, no visas are available. Please note if you are not based in the UK, any applications which do not contain evidence of the right to work in the UK will not be acknowledged.