(Position Filled) Marketing Manager - Nottinghamshire - £35K-£45K

Job Title:                    (Position Filled) Marketing Manager

Salary:                        £35K - £45K

Location:                   Nottinghamshire      

The Company

• A leading provider of gaming machines, technology and gaming content to the UK’s Gaming sectors. 

• Based Nottinghamshire, they are looking for the right candidate to support their business with its marketing initiatives.

• Reporting to the Director of Sales and Account Management and working alongside the sales, account management and product teams, the Marketing Manager will have accountability for developing, owning, and delivering the marketing plan in line with wider business objectives.

• The Marketing Manager will be the custodian of the brand across the business and responsible for the planning and delivery of all marketing activity including events, advertising, product materials, product launches, website, social media, and all customer communication including e-mail campaigns.

• This is a hand’s on, broad marketing role with an established but growing business. 

• The role offers complete ownership of the marketing function, allowing for strategic and creative planning, with a clear focus on delivery.

• It requires a confident, competent marketeer that is also happy to get stuck in to make things happen. 

• As the business grows, the Marketing Manager will be responsible for building and developing a marketing team.

• The ideal candidate will be adept in developing marketing plans and budgets and delivering across all areas of the mix. 

• They will have strong management and communication skills, being able to present and agree plans with key business stakeholders, work with external media and events companies, and brief and manage designers to produce marketing materials for print, online & social media.

• They will be a skilled muti-tasker, happy to work on multiple projects in a fast-paced environment. They must be confident copy writer with attention to detail.

 Role and Responsibilities

• Work with the Director of Sales & Account Management in developing the marketing plan to meet business objectives.

• Own & manage the marketing plan through to delivery.

• Support the product team with any consumer research projects.

• Creation and production of all product marketing materials, from concept & copy writing to design brief, sign off & delivery.

• Responsibility of the website including branding, content updates & improvements to ensure it is optimised for key products and solutions.

• Manage the social media channels, planning posts & campaigns, help develop content to support the sales and account management team posts.

• Manage customer communication around new game releases through an on-line marketing & CRM tool.

• Manage campaign & lead generation email campaigns including content, layout & reports.

• Own day-to-day relationships with relevant media parties for advertising and sponsorship opportunities.

• Own the relationships with both in-house & external graphic designers.

• Support the Director of Operations with the organisation, delivery, and management of relevant trade shows & events

• Support the sales team with relevant sales & communication materials, including presentations.

 Skills and Qualification

• At least 3 years’ experience in a similarly broad marketing role, preferably in the B2B sector.

• Must be proactive and confident in owning the marketing function, with a track record for delivery.

• Confident in dealing with senior stakeholders, both internal and external

• Happy and used to, working in a fast-paced environment.

• Excellent organisational and time management skills, with experience in juggling multiple projects at one time.

• Excellent written & oral communication skills with attention to detail.

• Experienced in copy writing and proof reading

• Enthusiastic and team focussed

• A people person, willing to engage with internal stakeholders including senior management, product teams, sales and account management teams and external suppliers, agencies and customers.

• Competent in Microsoft applications including Word, PowerPoint, and Outlook

 Desirable Knowledge

• Experience and/or knowledge of the retail gaming industry and associated terminology

• Experience in content management systems and their uses for marketing

• Experience in CRM systems

APPLY TODAY BY SENDING YOUR CV TO STEVEN@GRS-RECRUIT.COM

(Position Filled) Marketing Manager - Casinos - London - £40-£45K

JOB TITLE: (Position Filled) Marketing Manager

LOCATION: London

SALARY: £40-£45K

As Marketing Manager for a well known leisure brand, you will be responsible for:

• Planning and executing local marketing projects for our casinos

• Servicing the marketing needs of our General Managers

• Leading marketing campaigns from ideation to execution: owning the creative/design brief and working closely with operational teams and partners/agencies to create and launch compelling marketing campaigns

• Monitoring and measuring effectiveness of marketing campaigns to meet business KPIs and marketing goals

• Writing and delivering content and social media plans

• Analysing market trends and competition, identifying opportunities/defining target audiences

• Support in the delivery of major campaigns and promotions

• Support in the development of marketing strategies and plans

 This job is for you, if you have:

• 2+ years of proven experience in developing and executing marketing plans and campaigns

• Experience in working with creative/design/production teams

• Good analytical skills

• Ability to work in a fast-paced environment, take ownership, and drive results

• Good project management skills

• Strong written and verbal communication skills

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO PAUL@GRS-RECRUIT.COM

(Position Filled) Marketing Manager - London - £40K - £60K

Job Title:                    (Position Filled) Marketing Manager

Location:                   London

Salary:                        £40K - £60K

The Role

The Marketing Manager manages the day to day marketing activities of the casino and the long-term marketing strategy for the Group and provides a support service to the operators both on-line and within the casino site.

The Marketing Manager supports the Head of Marketing by being responsible for, but not limited to:

• Developing and maintaining marketing strategies to meet agreed Company objectives

• Manage the joint venture partnership for on-line activity

• Evaluate Customer research, market conditions and competitor data

• Determine the demand for promotional activity; marketing campaigns and events for the both the Land Based and Online Casino.

• Identifying potential customers and translate into increased footfall/on-line registration and revenue

• Develop strategies with the goal to maximise profits and share of the market

• Monitor trends that indicate the need for innovative and nimble marketing support

• Protecting the company’s brand

Key Accountabilities

1.         Marketing Focus – On-Line

• Ensures that the Marketing department is compliant with business expectation.

• Development and nurturing of the management of the joint venture partnership

• Weekly presence at joint ventures premises

• Driving fixed term deposits.

• Generating and driving the awareness of the company

• Establishing a positive, proactive, consistent and approachable presence with the on-line Business;

• Deliver a supportive work ethic that demonstrates the department philosophies of being a support function.

2.         Marketing Focus - Site

• Ensures that the Marketing department is compliant with business expectation.

• Develop marketing strategies/promotions/campaigns whilst balancing overall Company objectives and servicing customer satisfaction

• Work with various departments within the business to develop engaging, impactful and personalised multi-channel campaigns which follow the brand’s direction whilst meeting commercial objectives

• Support the Head of Marketing in the management of the entire life cycle of marketing campaigns/promotions/events from strategic planning to tactical activities, including social media platforms

• Produce marketing materials of visual impact and within brand guidelines and to place advertising (at direction of Head of Marketing) by negotiating costs and communicating arrangements with advertisers and designer

• Work with and liaise with all Heads of Department to develop new ideas for increasing footfall and spend

• Execution of marketing campaigns including writing campaigns; proof reading copies; and liaising with designers

• Direct marketing

• Liaising and networking with a range of internal stakeholders

• To liaise with suppliers including printers, photographers, designers etc

• To assist in the presentation and handling of internal promotional campaigns

• Managing the production of in-house collateral

• To perform market research to assess the viability of new strategies, promotions and events as well as to measure the success of recent campaigns/events.

3.         Financial Focus

• Ensures that the Marketing department is compliant with business financial expectation.

• Budget management – support the Head of Marketing in delivering marketing activity with agreed budget

• Support the creation of marketing plans geared towards increasing footfall/on-line registration and spend in line with the company strategy and targets within budget

• Maximising the opportunity for brand awareness and to generate profitability.

4.         Teamwork

• Delivers a professional and ethical working culture applied appropriately across a diverse workforce and customer base.           

• Demonstrates the ability to work as part of a team

• Ability to interact and cooperate with all Company employees

• Build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to the customer base; collaborate with others, solve problems creatively and demonstrate high integrity

• Maintains professional internal and external relationships that meet with core values

• Has the ability to reactively and proactively react to marketing demands

• Shows acute understanding of expected professional behaviours and personal presentation

• Contributes to a positive employee satisfaction environment

• Has a concise, positive and transparent communication style

• Shows ability and the integrity to work without direct supervision

• Demonstrates understanding of the provision of support services to operations

• To participate in the identification of personal training and development needs and to make full use of all training and development opportunities.

5.         Compliance

• Minimise risk to business and self by ensuring marketing collateral and events are carried out in accordance with legislative regulations.         

• Daily demonstrates legislative compliance, adherence to and knowledge of:

  • Operating License conditions

  • Responsible Gaming

  • Anti-Money Laundering

  • Anti-Money Lending

  • Data Protection.

• Focused on minimising unnecessary risk to the business.

Skills and Knowledge

Desirable

• Holds a diploma qualification or degree in a Communications; Public Relations or Marketing discipline.

OR

• Minimum 3-year experience in a high volume, fast paced entertainment/hospitality service driven operation in a marketing, corporate communications or event/promotions based role.

Knowledge: Essential

• Extensive experience of developing, maintaining and delivering on marketing strategies.

• A proven ability to oversee all marketing, advertising and promotional activities.

• Computer literate.

• Acute understanding of the service industry and service culture.

Knowledge: Desirable

• Experience in a gaming related field.

• Strong understanding of customer and market dynamics

To discover more contact Steven Jackson on steven@grs-recruit.com