Job Title: (Position Filled) Chief Marketing Officer (CMO)
Salary: c.£100K
Role Summary
We are seeking a European based experienced Chief Marketing Officer to work alongside our COO and CFO overseeing all marketing operations of a small but ambitious group to develop its marketing strategy and vision.
You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success.
An excellent CMO is passionate for their profession and have great knowledge for all things marketing.
They can balance a practical mind set with a creative business acumen and lead people through complex marketing operations.
The goal is to ensure the company’s marketing efforts are successful in helping it outperform competition with its core lottery products and verticals.
Responsibilities
Partner with other members of the executive team to execute the current corporate strategic plan and develop future plans.
Listen to the trends of the market and direct the market research efforts of the company.
Liaise with other departments to guide a unified approach to customer service, distribution that meets market demands.
Define marketing strategies to support the company’s overall strategies and objectives.
Develop a feasible marketing plan for the department and oversee its day-to-day implementation.
Plan and organize marketing functions and operations (product development, branding, communications etc.) and ensure they project the company’s unique position.
Design and coordinate promotional campaigns, PR and other marketing efforts across channels.
Where necessary build a highly efficient team of marketing professionals.
Create a solid network of strategic partnerships.
Required Skills and Qualifications
Solid understanding of market research and data analysis methods.
Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels.
Proven experience developing and executing business strategy.
Ability to craft and execute a business strategy.
Experienced in the gambling industry.
History of decision-making based on business metrics.
Inspirational leadership style and hands-on approach.
A competitive salary is offered plus C level bonus scheme.
TO DISCOVER MORE CONTACT STEVEN JACKSON ON STEVEN@GRS-RECRUIT.COM