Job Title: (Position Filled) Marketing Manager

Salary: £35K - £45K

Location: Nottinghamshire

The Company

A leading provider of gaming machines, technology and gaming content to the UK’s Gaming sectors.
Based Nottinghamshire, they are looking for the right candidate to support their business with its marketing initiatives.
Reporting to the Director of Sales and Account Management and working alongside the sales, account management and product teams, the Marketing Manager will have accountability for developing, owning, and delivering the marketing plan in line with wider business objectives.
The Marketing Manager will be the custodian of the brand across the business and responsible for the planning and delivery of all marketing activity including events, advertising, product materials, product launches, website, social media, and all customer communication including e-mail campaigns.
This is a hand’s on, broad marketing role with an established but growing business.
The role offers complete ownership of the marketing function, allowing for strategic and creative planning, with a clear focus on delivery.
It requires a confident, competent marketeer that is also happy to get stuck in to make things happen.
As the business grows, the Marketing Manager will be responsible for building and developing a marketing team.
The ideal candidate will be adept in developing marketing plans and budgets and delivering across all areas of the mix.
They will have strong management and communication skills, being able to present and agree plans with key business stakeholders, work with external media and events companies, and brief and manage designers to produce marketing materials for print, online & social media.
They will be a skilled muti-tasker, happy to work on multiple projects in a fast-paced environment. They must be confident copy writer with attention to detail.

Role and Responsibilities

Work with the Director of Sales & Account Management in developing the marketing plan to meet business objectives.
Own & manage the marketing plan through to delivery.
Support the product team with any consumer research projects.
Creation and production of all product marketing materials, from concept & copy writing to design brief, sign off & delivery.
Responsibility of the website including branding, content updates & improvements to ensure it is optimised for key products and solutions.
Manage the social media channels, planning posts & campaigns, help develop content to support the sales and account management team posts.
Manage customer communication around new game releases through an on-line marketing & CRM tool.
Manage campaign & lead generation email campaigns including content, layout & reports.
Own day-to-day relationships with relevant media parties for advertising and sponsorship opportunities.
Own the relationships with both in-house & external graphic designers.
Support the Director of Operations with the organisation, delivery, and management of relevant trade shows & events
Support the sales team with relevant sales & communication materials, including presentations.

Skills and Qualification

At least 3 years’ experience in a similarly broad marketing role, preferably in the B2B sector.
Must be proactive and confident in owning the marketing function, with a track record for delivery.
Confident in dealing with senior stakeholders, both internal and external
Happy and used to, working in a fast-paced environment.
Excellent organisational and time management skills, with experience in juggling multiple projects at one time.
Excellent written & oral communication skills with attention to detail.
Experienced in copy writing and proof reading
Enthusiastic and team focussed
A people person, willing to engage with internal stakeholders including senior management, product teams, sales and account management teams and external suppliers, agencies and customers.
Competent in Microsoft applications including Word, PowerPoint, and Outlook

Desirable Knowledge

Experience and/or knowledge of the retail gaming industry and associated terminology
Experience in content management systems and their uses for marketing
Experience in CRM systems

APPLY TODAY BY SENDING YOUR CV TO STEVEN@GRS-RECRUIT.COM

Job title: (Position Filled) Head of Marketing

Salary: £50K - £55K

Location: Yorkshire

The Company

A start-up Leisure and Entertainment company are seeking a Head of Marketing to create and deliver an innovative and effective marketing strategy to set the benchmark for entertainment and leisure in the North.

Their goal, every day, is to create a welcoming and exciting leisure atmosphere that’s built on integrity, respect, inclusiveness and exceptional service.

The Role

Part of a team that will deliver profit growth at an extraordinary level from opening, by driving acquisition, retention and quality of spend across a broad and diverse customer base.
To build a customer-centric, forward-thinking culture within the casino team, that is able to move with pace and break with tradition, whilst respecting the need for integrity and responsibility in everything we do.
To take customer insight and build strategies that deliver compelling customer experiences that absorb, exhilarate and entertain.
To always push to be the best, developing a consistent operational quality in our business through customer offering, economics, visibility, service, and promotions.

Actions

Take ownership for customer interaction at every stage of the customer journey – from first awareness through advertising and media to the reception and service style.
Create and support a compelling brand image which has impact and relevance to a broad local/regional customer base.
Develop and deliver effective marketing, promotional, social media and loyalty campaigns that build the customer base, drive frequency, spend, loyalty and awareness, and deliver return on investment.
Manage the collation and analysis of customer insight to continuously refine and improve the customer experience.
Proactively use loyalty and visit/spend data to target both customer marketing opportunities and defend markets against competitor intrusion.
Lead in-house teams and work with key stakeholders to ensure that a shared strategic agenda exists and is delivered with excellence.

Organizational Capabilities

Business or marketing-related degree or equivalent professional qualification
Relevant experience in the design and implementation of branded leisure marketing, customer experience design and brand development
Investment proposal and implementation skills
Consumer Insight & Analysis
Business System Transformation
Team Leadership, Recruitment, Development & Retention
Experienced with relevant software applications

Key Performance Indicators

Profit delivery to target
Brand standards implementation
Market share performance
Customer service standards growth
Growth in value of customer segments

Leadership Capabilities

Ideas – Goes beyond received wisdom to develop transformational, value-maximising strategies / Combines commercial instinct with analytical rigour to appraise what will work in the market
Emotional Energy – Creates energy & momentum behind an agenda for change / Responds flexibly to problems, ambiguity & uncertainty
Edge – Proactively defines & pursues stretching goals / Restless bias for action; strong drive to deliver business goals
People Performance – Generates & sustains effective working relationships with a diverse range of people / A great coach who creates a supportive & challenging environment where excellent performance is expected

Benefits

The chance to be part of something exciting from inception and to build the marketing strategy in your own image.

An environment where your ideas will be listened to, challenged and supported.

A generous salary and benefits package including pension, health care and bonuses.

Vacancies & Roles

(Position Filled) Marketing Manager - Nottinghamshire - £35K-£45K