The Company

A leading Casino and Entertainment company are seeking a talented Senior Marketing Manager to manage their marketing activity both on and offline.

About the role

The Senior Marketing Manager is directly responsible for the delivery of a cohesive marketing and promotional strategy, brand marketing & marketing budgetary planning. Overseeing the tactical execution & measurement of all business marketing initiatives to ensure ROI, the role has ownership of the loyalty membership sign-up, growth and tier management as well as project managing new and key marketing initiatives.
Manages the implementation, maintenance and use of relevant marketing systems and technologies.
The Senior Marketing manager leads and manages the internal marketing resources to deliver on strategic direct and digital marketing goals.

Responsibilities and Accountabilities

Works with Stakeholders on identifying strategic retail and online marketing plans, promotions and campaigns.
Ensures market growth by developing sales strategies, plans and targets.
Creates and manages a vibrant, positive and successful Brand identity.
Creates and implements retail and on-line marketing plans to increase attendances to budgeted levels via acquisition, retention and player frequency.
Manages Loyalty membership marketing, player development, sales and communication functions.
Provides hands on marketing leadership to ensure a co-ordinated approach to customer interaction and service delivery.
Ensures accurate and up to date management of customer and competitive market information.
Effective bundling and packaging of products and services to drive footfall and revenue targets.
Accountable for the delivery of Customer Relations Management (CRM) Strategy for both retail and online business.
Creates a programme of reward to push Loyalty sign up.
Works with key stakeholders to deliver VIP growth via player engagement, frequency and reward.
Lead the development of an accountable support focused culture and work climate.
Motivating employees towards high standards and performance by providing coaching, feedback, reward and recognition, and development planning.

Requirements

Minimum 5 years marketing management experience ideally in the Gambling industry or a corporate, strategic fast paced; high volume environment.
Qualified member of the CIM and/or a degree or equivalent in a Marketing, Communications or Public Relations discipline.
Detailed understanding of brand establishment
Experience of strategic marketing planning
Extensive experience of interpreting business intelligence and creating relevant hypothesis
Proven ability for conceptual thinking and abstract reasoning
Experience within the gaming industry - Desirable

The Role

The CRM Manager is responsible for creating, implementing and optimizing the CRM marketing strategy for the UK market, and standalone casino products, focusing on reactivation and retention of the customer base to drive lifetime value from the customer and deliver business growth.

Basic Requirements:

Significant (5+ years) experience in a CRM strategy role, preferably with an online gaming/gambling, VIP management.
Experienced (+2 years) in leading in a multi vertical and multi-channel environment.
Experience in online Casino working with segmentation and modelling of high-value players will be considered an asset.
Understanding of enterprise email or mobile marketing strategy, measurement, vendor ecosystems, industry trends and tactical approaches to driving customer acquisition and retention.
Can work under pressure with tight deadlines.
Basic coding and editing HTML email templates (preferred but not essential).
An analytical and data-led approach.
Ability to manage multiple high-priority projects in a fast-paced setting.
High intellectual curiosity, drive, and Mature, proactive & positive 'can do' attitude.
Previous experience in bonus configuration will be considered.
Previous experience using Adobe Campaign and Playtech IMS will also be considered a strong asset.

Essential Knowledge:

Vacancies & Roles

(Position Filled) Senior Marketing Manager, Casino - London - £55,000-£65,000 + Benefits