Job Title: (Position Filled) Affiliate Manager/Specialist, Casino (online focus)
Salary: Competitive Salary
Location: London, and from home
The Role:
Work will focus on the online arm of a prestigious land-based London casino.
The Affiliate Specialist will be responsible for identifying potential new affiliate partners within the premium mass value market, creating & building an industry-leading affiliate programme online, ensuring that the reputation of the brand is maintained through the compliant, transparent, and timely management of all affiliates who are part of the programme.
The main focus will be identifying potential new affiliate partners, promoting our industry-leading and socially responsible affiliate programme to them, negotiating contracts to maximise the ROI, and effectively managing the on-going relationship with partners. There will be a strong focus on regulatory compliance, particularly compliance with the LCCP, CAP and BCAP codes and the Industry Code for Socially Responsible Advertising.
The role requires ongoing monitoring of contracted affiliates to maintain a high standard of regulatory compliance in their representation of the business.
Basic working hours: 40 hours per week – flexibility required. Working from the office and home.
Key Responsibilities
Developing and proactively managing a portfolio of live casino affiliate customers and ensuring you have in-depth understanding of the financial value of your portfolio.
Responsible for new business via affiliate acquisitions by identifying new high value customer opportunities.
Responsible for the retention of, and business growth with, current affiliate partners.
Negotiating and reviewing commercial agreements with all partners.
Analysis of campaigns, reporting ROI results, and devising strategies to move forward.
Conversion rate optimisation: Monitoring and analysing results of all campaigns, including weekly and monthly KPI reports.
Establishing and maintaining strong partner relationships through regular contact which will include face to face meetings, and telephone and email communication.
Proactively managing your online marketing budget.
Developing and maintaining market-leading industry knowledge of affiliate marketing to assist with delivering a first-class service.
Working with numerical data presented in a variety of reports and spreadsheets.
Working closely with the operation team, translate affiliates programme into concrete campaigns, ensure full documentation for all processes and compliance.
Delivering acquisition and retention campaigns to our affiliates, both off the shelf and bespoke, to meet the requirements of a given deal.
Outgoing personality with a 'can do’ attitude, work in a relaxed but professional and fast-paced environment with internal and external teams.
Responsible to ensure that all associate affiliates are using compliant advertising and marketing practices.
Report compliance issues to the VIP Acquisitions Manager and where appropriate to the Compliance Director.
In addition to the duties and responsibilities listed, the job holder is required to perform such other duties as may be assigned by management from time to time.
Personal Characteristics & Experience
Whilst no formal education is required, the job holder must be a seasoned affiliate professional with the ability to develop and maintain market-leading industry knowledge of affiliate marketing to assist with delivering a first-class service. Analytical and numerical skills are also required.
The job holder must sensitively develop relationships and demonstrate that the club cares about customers and their business. Persuasion and negotiation need to be of a very high level and bring about the required result without harm.
Communication skills and sensitive understanding of different outcomes are the key differentiator when it comes to the target audience.
Additional
Competition for loyalty is intense and every method to keep affiliates engaged, in a socially responsible way, needs to be implemented. The Job holder is at the heart of the business.
The jobholder must manage the affiliate relationships and develop good working relationships with the marketing team.
All Affiliates need to know they are valued and play an important role in the online operation. The highest empathy is required to nurture affiliate relationships.
TO DISCOVER MORE CONTACT STEVEN JACKSON ON STEVEN@GRS-RECRUIT.COM