Job Title: (Position Filled) Data and CRM Manager

Salary: £50-55K + Bonus

Location: London

Company

  • A leading Casino & Gaming Operator is seeking a skilled and talented Data & CRM Manager to join their growing marketing team.

  • The role will require a focused, and analytical mindset; an abundance of tenacity, combined with exceptional interpersonal skills and a positive can-do attitude.

The Role

  • Plays a crucial role in the development of an integrated group CRM strategy.

  • Manages the day-to-day consumer relations, CRM segmentation, and product recommendation programs and platforms.

  • Multichannel migration support.

  • Manages key vendor relationship and databases, strategy execution and deliverables.

  • Technical development of CRM campaigns in all different lifecycles; conversion, retention and reactivation.

  • Monitors campaign roll-out and execution/performance.

  • Technical development of ad hoc campaigns based on business requirements & produces new initiatives.

  • Helps contribute new and creative growth strategies with stakeholders.

  • Utilise strong analytical ability to evaluate end-to-end guest experience across multiple channels and guest touch points.

  • Provides consumer analytics and behavioural reporting.

  • Develops business intelligence data sources and software (Power Bi).

  • Analyse trends; identify opportunities.

  • Use analytical reasoning to understand end user's requirements and transform them into operational applications.

  • Creating and maintaining existing reports relating to retention performance

Skills and Knowledge

  • Holds a master’s or a Degree in a Marketing or data related discipline, with a minimum of 2 years’ work experience within a CRM Marketing or data driven role.

    OR

    Has a minimum of 5 years’ work experience within a CRM Marketing, Data Manager, Analyst or similar role.

  • Knowledge of CRM segmentation, campaign management, direct marketing, offer management, interactive marketing and database marketing.

  • Understanding of relational databases, data manipulation, process automation/optimisation and data visualisation/reporting.

  • Up to date with the latest trends and best practices in CRM and digital marketing and measurement.

Desirable

  • SQL knowledge.

  • Power BI experience (or other data visualization tool).

  • Experience in a gaming related field.

FOR MORE INFORMATION OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM