Job Title: (Position Filled) Digital Marketing Manager
Salary: £35,000 - £55,000
Location: London
The Company
A leading Casino operator is seeking a talented Digital Marketing Manager to develop improve and implement their Digital Marketing Strategy across all Digital Channels for both Offline and Online Gaming.
The Role
The Digital Marketing Manager develops, implements, tracks and optimises digital marketing campaigns across all digital channels with a specialist knowledge and focus on social media strategy and management.
The Digital Marketing Manager will lead integrated digital marketing campaigns from concept to execution primarily through digital means such as search, social media, affiliate, viral, marketing and so on, according to agreed budgets.
The role will also involve responsibility for traffic reporting and analysis, social media, site optimisation and ensure policies such as data protection are adhered to.
The role will cover both land-based and online casinos, requiring a focused, analytical and strategic mindset; tenacity and creativity all combined with exceptional interpersonal skills for delivering and launching campaigns on time, within budget, and for both internal and external stakeholders.
Manage, plan, collaborate and execute all digital marketing, including but not limited to social media, marketing/CRM database, social media, paid and display advertising campaigns
Design, build and increase our social media presence
Develop and manage digital marketing campaigns
Measure and report performance of all digital marketing campaigns
New business generation focus
Devise strategies to drive online traffic to the company website
Track conversion rates and make improvements to the website
Utilise a range of techniques including paid search, SEO and PPC
Raise brand awareness
Support the improvement of the usability, design, content and conversion of the company website
Responsible for planning and budgetary control of all digital marketing
Evaluate customer research, market conditions and competitor data.
Regularly review new technologies and keep the company at the forefront of developments in digital marketing
Collaborate with internal teams to create campaigns, landing pages and optimise user experience
Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Identify, evaluate and improve conversion points and optimise user funnels
Minimise risk to business and self by ensuring marketing is carried out in accordance with legislative regulations.
Knowledge
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Solid knowledge of website analytics tools e.g., Google Analytics
Working knowledge of ad serving tools
Experience managing PPC, SEO and affiliate programming
Experience in ecommerce, SEO, PPC, email marketing, and social media
Experience in optimising landing pages and user funnels
Up-to-date with the latest trends and best practices in online marketing and measurement
Experience in a gaming related field.
Understanding of customer and market dynamics
Holds a Masters or a Degree in a Marketing or related discipline OR
Minimum 5 years work experience in a digital marketing or similar role.
Qualified member of the CIM or equivalent.
Additional Information
The role functions in a business that operates as a 24/7 environment and as such flexibility is required in terms of working hours
This role does require a weekend and late-night presence
To discover more contact Steven Jackson on steven@grs-recruit.com