Title:                          (Position Filled) VIP Relationship Manager  

Location:                   Yorkshire

Salary:                       £24K + Uncapped Bonus


The Company

A leading UK Casino Operator is seeking a talented and customer focused VIP Relationship Manager to locate and secure new VIP Players whilst assisting in retaining existing ones.

The Role

  • As the VIP Relationship Manager you will be one of the most important external faces of the company.
  • Responsible for creating and applying an effective sales strategy, to drive sustainable financial growth through boosting sales and forging strong relationships with individual customers.
  • Within the role, you will be responsible for providing an ongoing point of interaction within the casino for customers of a high transactional value, liaising with other casino staff to meet the individual customers’ needs and requirements.

Key Accountabilities

Business Growth

  • Maximise profit by delivering sales through excellent customer service
  • Develop a growth strategy focused both on financial gain and customer satisfaction
  • Conduct research to identify new customers
  • Arrange business meetings with prospective customers
  • Drive additional spend/frequency within the casino

Customer Service

  • Ensure that guests enjoy a positive Gaming experience by delivering excellent service
  • Builds long term relationships with new and existing customers
  • Provides feedback and input to help develop uniquely tailored offers and services to our customers
  • Promotion and upselling of service products including marketing campaigns


  • Prepare sales contracts ensuring adherence to law established rules and guidelines
  • Keeps detailed records of sales, revenue and relevant invoices.
  • Ensure operations and personal license commitments are carried out in accordance with legislative regulations including :
  • Gaming Procedures
  • Responsible Gaming
  • Anti-Money Laundering
  • Prevention of commercial lending
  • Data Protection
  • Health & Safety

Skills and Knowledge

  • Minimum of 12 months in a similar role, preferably within a hospitality environment.
  • Demonstrate consistently high standards of customer engagement    
  • Casino/gaming industry knowledge is preferred, but not mandatory

Essential Skills

  • Customer Focused
  • Target Orientated
  • Exceptional interpersonal and communication skills
  • Be flexible and can prioritise per business demand
  • Ability to multi task under pressure
  • Ability for independent working in a fast paced, high volume environment.

Essential Personal Characteristics

  • Ability to work alone or as part of a team
  • Driven and self-motivated
  • Individual of highest integrity
  • Organised and efficient approach to work
  • Pays attention to detail

Additional Information

  • The VIP Relationship Manager role forms part of a 7 day 24-hour operation, as such flexibility is required by the incumbent, including evening and weekend obligations outside of “normal” working hours.


To discover more contact Steven Jackson on steven@grs-recruit.com